Wella Professionals Koleston Perfect Permanent Hair Colour 10/38 Lightest Blonde Golden Pearl Rich Naturals 60ml

Why you'll love it

• A permanent hair colour in Light Blonde Gold Pearl Rich Natural (10/38), a lightest blonde with gold and pearl/blue-ash reflects
• Up to 100% grey coverage and up to 5 levels of lift, with natural depth and shine intact
• New ME+ technology, designed to reduce the risk of developing a colour allergy
• Available in a huge palette of intermixable shades, easy 1:1 mix ratio
• Long-lasting, true-to-tone, salon-quality permanent colour

Wella's flagship permanent colour. Wella Professionals Koleston Perfect in Light Blonde Gold Pearl Rich Natural (10/38) is a lightest blonde with gold and pearl/blue-ash reflects, a professional permanent cream colour that delivers pure, true-to-tone results with up to 100% grey coverage and up to 5 levels of lift, keeping the hair's natural depth and shine intact. Its improved formula features ME+ technology, designed to reduce the risk of developing a colour allergy, and it mixes easily at a 1:1 ratio for a smooth, reliable application.

What it does for your hair

In Wella's shade system, 10/38 is depth 10 (a lightest blonde), and it's a lightest blonde with gold and pearl/blue-ash reflects, a natural, balanced tone. As a permanent colour, it deposits rich, long-lasting, true-to-tone colour, covers up to 100% of grey and can lift up to 5 levels, so it lightens, darkens and enhances. The ME+ technology is designed to reduce the risk of developing a colour allergy, while the flexible cream stays where you put it for even, precise results and lovely depth and shine.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Koleston Perfect with Welloxon Perfect Developer at a 1:1 ratio (choosing the developer strength for your desired lift), apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner.

Who it's for

This one's for anyone wanting a lightest blonde with gold and pearl/blue-ash reflects with excellent grey coverage, lift and shine, from a professional flagship range. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Koleston Perfect is one of the most trusted permanent colours there is.

Build your routine

Keep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.