Wella Professionals Illumina Colour Tube Permanent Hair Colour - 10/1 Lightest Ash Blonde - 60ml

Why you'll love it

• A permanent hair colour in Light Ash Blonde (10/1), a lightest blonde with a ash reflect
• Natural-looking, multi-dimensional, luminous colour that shines in any light
• Up to 100% grey/white coverage and up to 3 levels of lift
• Microlight Technology smooths the cuticle for outstanding light reflection and shine
• Fully intermixable warm, neutral and cool palette for personalised colour

Luminous colour that shines in any light. Wella Professionals Illumina Color in Light Ash Blonde (10/1) is a lightest blonde with a ash reflect, a permanent colour that delivers natural-looking, multi-dimensional, luminous results with up to 100% grey coverage and up to 3 levels of lift. Its Microlight Technology smooths the cuticle for outstanding light reflection, so hair looks illuminated from within, in any kind of light.

What it does for your hair

In Wella's shade system, 10/1 is depth 10 (a lightest blonde), and it's a lightest blonde with a ash reflect, a cool tone that helps counter warmth and yellow. As a permanent colour it covers up to 100% of grey and lifts up to 3 levels, but Illumina's signature is its luminosity: Microlight Technology surrounds the copper naturally present on the hair, which would otherwise roughen the cuticle and dull the colour, leaving the cuticle smooth and clear for exceptional shine and light reflection. The result is natural-looking, multi-dimensional, glossy colour that catches the light beautifully.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Illumina Color with Welloxon Perfect Developer at the recommended ratio, apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner.

Who it's for

This one's for anyone wanting a lightest blonde with a ash reflect with excellent grey coverage and exceptional shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Illumina is one of the most beautiful, light-reflective permanent colours there is.

Build your routine

Cool, ash-based shades stay fresh with colour-safe care and, where needed, gentle purple/silver toning. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.