Wella Professionals EIMI Velvet Amplifier Hair Primer 50ml

The Wella Professionals EIMI Velvet Amplifier Hair Primer 50ml is a smoothing primer that prepares the hair for styling by improving manageability, enhancing smoothness and providing a natural hold level 1 base. It creates the perfect foundation for any desired hairstyle — giving the hair a velvety-soft, responsive feel that makes styling easier and the finished result more polished.

• Hold level 1 smoothing hair primer for light, natural styling control
• Enhances smoothness and manageability before styling
• Improves control for responsive, easier styling throughout
• Creates the perfect base layer for any hairstyle
• Part of the Wella EIMI professional styling range

What does a hair primer do?

A primer sits between your wash-and-condition routine and your styling products — it prepares the hair surface for whatever comes next, improving the way styling products adhere and perform. The Velvet Amplifier smooths the cuticle and adds a light hold foundation that makes the hair more responsive to blow-drying and styling, reducing the effort needed to achieve a smooth, controlled result. At hold level 1, it's not a styling product in itself — it's the base that makes everything you apply on top work better. It pairs particularly well with the rest of the Wella EIMI styling range for a complete professional routine.

How do you use it?

Apply to damp hair before blow-drying and styling, working through evenly from roots to ends. Follow with your preferred EIMI styling product for the finished look. Find the full Wella EIMI range on site.

Free delivery on all UK orders.