Wella Professionals EIMI Rugged Texture Hair Paste 75ml

• Strong hold level 3 for reliable shape and control throughout the day
• Matte finish for a natural, lived-in and rugged result
• Texturises and adds definition to any desired rugged hairstyle
• Workable paste formula for easy shaping and styling
• Professional 75ml size for salon or everyday home use

Strong Hold Texturising Paste That Creates Shape and a Rugged Matte Finish

Wella Professionals EIMI Rugged Texture is a professional texturising paste designed to create shape, definition and control with a strong hold and a clean matte finish. With a hold level of 3, it provides the reliable structure needed for rugged, textured and lived-in hairstyles that need to stay in place throughout the day without any shine or greasiness. The workable paste formula distributes evenly through the hair for consistent texture and definition from roots to ends. At 75ml it is a practical everyday size for salon or home use. Find it alongside other styling products in our full range.

Matte Finish for a Natural, Rugged Result

The matte finish is what gives the EIMI Rugged Texture its signature lived-in, effortlessly natural quality — no shine, no greasiness, just clean texture and definition that looks like great hair rather than obvious product use. For rugged, textured and deliberately undone hairstyles where a glossy finish would undermine the casual, natural aesthetic, a strong hold matte paste is the most authentic and effective choice.

How to Use Wella EIMI Rugged Texture Paste

Work a small amount through your fingers and palms to warm and emulsify the paste before working through dry or towel-dried hair. Piece through sections for targeted texture and definition, or work all over for a more uniform rugged result. Build up gradually for more hold and definition as needed.

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