Wella Professionals Color Touch Demi-Permanent Vegan Hair Colour

Why you'll love it

• An ammonia-free demi-permanent hair colour from Wella Color Touch
• Uncompromised vibrancy and shine, with a soft, natural regrowth as it fades
• Fades gently over around 28 washes, ideal for changing tone more often
• Gentle vegan formula, free from ammonia, silicones and mineral oil, up to 85% naturally derived
• Built-in Metal Purifier for true-to-tone, reliable results on any hair

Vibrant, glossy, gentle colour. Wella Professionals Color Touch is an ammonia-free demi-permanent colour cream that delivers uncompromised vibrancy and shine. It's ideal for changing tone more often, fading beautifully over around 28 washes with a soft regrowth. The gentle, vegan formula is free from ammonia, silicones and mineral oil, with a built-in Metal Purifier for true-to-tone results on any hair.

What it does for your hair

Color Touch is Wella's much-loved ammonia-free demi-permanent, deposit-only so it tones, refreshes, glosses and blends grey without lifting or the harshness of a permanent. It gives vibrant, glossy, true-to-tone colour that fades softly over around 28 washes, and its vegan formula (free from ammonia, silicones and mineral oil) with a built-in Metal Purifier delivers reliable, predictable results on any hair type.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Color Touch with Color Touch Emulsion at the recommended ratio, apply to the hair, process for the recommended time, then rinse thoroughly and follow with colour-safe care.

Who it's for

This one's for anyone wanting vibrant, glossy demi-permanent colour for toning, refreshing, glossing or grey-blending, with a gentle, vegan, ammonia-free formula. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Color Touch is a beautiful, low-commitment way to tone and refresh colour.

Build your routine

Keep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.