Wella Professionals Color Fresh Create Semi Permanent Hair Colour - Ultra Purple - 60ml

Why you'll love it

• A vivid semi-permanent direct colour in Purple
• Ready-to-use, no developer needed, for bold, creative colour
• Intermixable for custom shades, and dilutable for pastels
• Deposits vivid tone that fades gradually over washes
• Shows up best on pre-lightened or blonde hair

Bold, creative, ready-to-use colour. Wella Professionals Color Fresh Create in Purple is a vivid semi-permanent direct colour that applies straight from the tube, no developer needed. It deposits bold, glossy, creative colour that fades gradually, and it's fully intermixable to create your own custom shades (and dilutable for pastels), a fun, flexible, lower-commitment way to wear vivid colour.

What it does for your hair

Color Fresh Create is a direct (semi-permanent) colour, so it deposits vivid pigment straight onto the hair with no developer, a gentler, lower-commitment way to wear bold, creative colour. Purple shows up most vividly on light, pre-lightened or bleached hair (on darker hair the effect is subtler), and because it's semi-permanent it fades gradually over washes. Mix it with other Create shades for custom colours, or dilute for softer pastels.

How to use it

Apply straight from the tube to clean, dry, pre-lightened hair (no developer needed), wearing gloves as it stains. Leave for the recommended time (longer for more intensity), then rinse until the water runs clear. Mix or dilute to customise.

Who it's for

This one's for anyone who wants bold, vivid, creative colour, a fun, low-commitment way to wear purple, especially on pre-lightened hair. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a direct semi-permanent is one of the most fun, flexible ways to experiment with a bold shade.

Build your routine

Keep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a pigmented colour product and can stain skin, hands, towels and surfaces, so wear gloves and rinse thoroughly. Results vary with hair porosity and base colour, and show up most vividly on lighter or pre-lightened hair. We'd recommend a patch test before use. Avoid contact with the eyes.