Suavecito Firme Clay Pomade 65g

Goldwell StyleSign Roughman Texturizing Paste 100ml

Create strong, controlled matte styles with Goldwell StyleSign Roughman Texturizing Paste 100ml, a professional styling paste designed to deliver immediate grip, texture and structure with an ultra-strong hold. Ideal for medium to coarse hair, Roughman gives stylists the control needed to shape defined, modern looks while maintaining a natural matte appearance.

With an ultra-strong hold rated 5/5 and a light matte effect rated -1/3, this texturising paste is designed to keep styles in place for up to 72 hours. For the strongest matte result, Goldwell recommends applying it to dry hair.

Key Features & Benefits

• Professional texturising paste from Goldwell StyleSign.
• 100ml size.
• Provides instant hold and total styling control.
• Creates defined, matte-textured styles.
• Designed to provide hold for up to 72 hours.
• Ultra-strong hold: 5/5.
• Light matte effect: -1/3.
• Ideal for medium to coarse hair.
• Excellent for creating separation, definition and structure.
• Best used on dry hair for maximum matte effect.
• Suitable for professional salon and barbering use.
• Ideal for short to medium-length textured styles.

Ultra-Strong 5/5 Hold

Roughman is designed for styles that need serious control. With a 5/5 hold rating, the paste gives hair strong structure and helps maintain the intended shape throughout the day.

This makes it particularly useful for styles that rely on deliberate definition, separation or directional control rather than soft, flexible movement.

Up to 72 Hours of Style Control

Goldwell states that Roughman provides lasting control for up to 72 hours, making it a strong choice for long-wearing styles.

Actual performance can vary depending on the amount applied, hair type, environmental conditions and how the hair is handled after styling.

Instant Texture & Definition

The paste gives immediate grip and texture as it is worked through the hair, helping stylists create more defined, structured finishes.

Use it to separate sections, emphasise layers or add controlled roughness to otherwise soft or flat-looking hair.

Light Matte Finish

Roughman is designed to provide a light matte effect, helping create a more natural, understated finish rather than a glossy or wet-look style.

This makes it particularly suitable for modern textured cuts, barbered styles and casual, lived-in looks where shine is not the main focus.

Maximum Matte Effect on Dry Hair

For the strongest matte result, Goldwell recommends applying Roughman to dry hair.

Working the paste through dry hair allows the product to create visible texture and separation while keeping the finish more controlled and matte.

Ideal for Medium to Coarse Hair

Goldwell specifically recommends Roughman for medium to coarse hair, where its strong hold and texture can provide the control needed to shape thicker or more resistant strands.

The paste is especially useful where lighter products may not provide enough grip or definition.

Great for Short & Structured Styles

Roughman is an excellent choice for shorter hairstyles that depend on shape, definition and separation.

It can be used to create textured crops, defined quiffs, controlled messy styles and other looks where individual sections need to stay clearly shaped.

Perfect for Barbering & Men's Styling

The combination of ultra-strong hold, matte texture and controlled definition makes Roughman particularly well suited to barbering and men's styling services.

It gives professionals the grip needed to finish cuts with precision while maintaining a natural-looking surface rather than an overly glossy appearance.

Professional Styling Control

Because the product provides strong, immediate hold, a small amount can be worked through the hair and built gradually according to the desired result.

This helps professionals control the level of texture and separation without unnecessarily overloading the style.

How to Use Goldwell StyleSign Roughman Texturizing Paste 100ml

1. For maximum matte effect, begin with dry hair.
2. Take a small amount of product.
3. Warm the paste between the palms and fingertips.
4. Work through the hair where texture, definition and control are required.
5. Use fingertips to separate and shape individual sections.
6. Build with a little more product only if additional hold or texture is needed.
7. Style until the desired matte, structured finish is achieved.

Styling Tips

• Use small amounts and build gradually for better control.
• Apply to dry hair when the strongest matte effect is desired.
• Work primarily through the areas where structure and separation are required.
• Use fingertips for more detailed definition.
• Avoid over-applying, particularly on shorter styles.

Important: For external cosmetic use only. Avoid direct contact with the eyes and rinse thoroughly with clean water if contact occurs. Discontinue use if irritation develops. As this product provides very strong hold, begin with a small amount and add more only as required.

For styles that need serious hold, matte texture and lasting control, Goldwell StyleSign Roughman Texturizing Paste 100ml is a dependable professional styling choice. With ultra-strong 5/5 hold, up to 72 hours of control and a light matte finish, it is ideal for medium to coarse hair and highly defined textured looks. Shop Goldwell StyleSign Roughman Texturizing Paste 100ml today and create strong, structured styles with confident professional control.