SHED Planet Blonde Violet Toning Damage Recovery Shampoo - 1L

Why you'll love it

• An ultra-violet toning shampoo for blonde, white and grey hair, in a 1L salon size
• Violet pigments help neutralise yellow and brassy tones for a cooler, brighter blonde
• Hydrolysed Soy Protein and Ashwagandha help strengthen the feel of lightened hair and reduce breakage
• Colour-safe, cleansing gently without stripping moisture from fragile hair
• Sulphate-free, mineral-oil free, 100% vegan and cruelty-free

Keep your blonde cool and bright, wash after wash. SHED Planet Blonde Violet Toning Damage Recovery Shampoo is a colour-safe toning shampoo made for blonde, white and grey hair that needs to stay cool and free of brassy or yellow tones. Its violet pigments cancel out yellow (the opposite shade on the colour wheel), while Hydrolysed Soy Protein and Ashwagandha Root Extract help strengthen and condition lightened hair with every wash. It works across the full spectrum of light tones, from platinum and golden blonde to silver and natural grey, enhancing cool tones for a natural, true-to-tone result rather than an overly purple or grey one. The 1L size is ideal for the salon back bar or a committed home routine. Please note a patch test is required 48 hours before first use.

What it does for your hair

Blonde, white and grey hair drifts warm and yellow over time, and lightened hair is more fragile and porous, so it benefits from toning and conditioning care. This does both. The violet pigments help cancel yellow tones for a cooler, cleaner, brighter blonde, and because they enhance cool tones rather than just masking brass, the result looks natural rather than lilac-tinted. Meanwhile Hydrolysed Soy Protein helps reinforce and improve the look and feel of fragile, lightened hair (helping reduce breakage) and Ashwagandha Root Extract, rich in amino acids and antioxidants, helps strengthen the feel of the hair and add smoothness and shine. Being sulphate-free and mineral-oil free, it cleanses gently without stripping moisture from already-fragile hair. The strength of toning is in your hands: rinse after 1 to 2 minutes for a subtle result, or leave up to 5 minutes for a stronger correction.

How to use it

Patch test 48 hours before first use. Apply to wet hair and work into a lather from roots to ends. For a subtle toning result, rinse after 1 to 2 minutes; for a more intense correction, leave on for up to 5 minutes before rinsing thoroughly (start shorter on very light or porous hair to avoid an over-toned violet cast). Use once or twice a week, alternating with a regular shampoo, and wear gloves as the pigment can stain.

Who it's for

This one's for anyone with blonde, highlighted, silver, grey or bleached hair who wants to keep brassiness at bay while looking after fragile, lightened hair, and who likes their haircare vegan and colour-safe. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, so we know keeping blonde cool and bright is all about consistent violet toning at home.

Build your routine

Cool blonde stays cool with consistent purple toning, so use this alongside the Planet Blonde conditioner and mask. Explore more toning washes in our shampoo collection, find blonde-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

A patch test is required 48 hours before first use. This is a pigmented toning shampoo and can stain skin, hands, towels and surfaces, and may leave a violet cast if left on too long or used on very porous hair, so wear gloves, don't over-tone and rinse thoroughly. Avoid contact with the eyes, and rinse immediately if contact occurs.