Revlon Revlonissimo Intense Blondes 60ml 1201 Ash Blonde

Why you'll love it

• Lightening blonde colour that lightens and neutralises yellow in one step
• Shade 1201 Ash Blonde, a cool ash blonde
• Cancels undesirable yellow tones and tinges as it lightens
• Rich active ingredients that hydrate, nourish and condition
• Spectacularly shiny, glossy, super-silky blonde results

Cool ash blonde, glossy and conditioned, in one step. Revlon Professional Revlonissimo Intense Blondes 1201 Ash Blonde 60ml is a sophisticated lightening colour with avant-garde technology that lightens and neutralises undesirable yellow tinges and tones in a single step. In a cool ash blonde, it gives a beautifully cool, clean result with the ash tone cancelling unwanted warmth, no separate toning step needed, with spectacular shine and a super-silky feel. It's formulated with rich active ingredients that hydrate, nourish and condition as they work, for blonde that looks as healthy as it does cool.

Intense Blondes is Revlonissimo's specialist blonde range, built to lighten and tone in one. The clever technology lifts the hair while simultaneously cancelling the unwanted yellow tones that lightening can leave behind, so your blonde comes out cool, clean and bright rather than brassy. Shade 1201 Ash Blonde delivers a cool, ashy result, the ash reflect neutralising warmth for a fresh, cool blonde, and the hydrating, nourishing actives leave hair shiny, extremely glossy and super-silky. It's the efficient way to create stunning, cool, conditioned ash blonde.

What it does

Creating a cool ash blonde usually means lightening and then toning separately, but Intense Blondes does both in one step. As it lightens, its technology, and 1201's ash reflect, neutralises the yellow and warm tones that lightening produces, for a cool, ashy blonde rather than a brassy one. At the same time, rich active ingredients hydrate, nourish and condition the hair, so blonde that's been lightened still looks and feels glossy, silky and healthy. Shade 1201 gives a beautiful, cool, ash-toned blonde.

How to use it

This is a professional lightening colour, intended for use by trained hairdressers and colourists. Mix with Revlonissimo Creme Peroxide developer in the ratio and at the strength specified in Revlon's professional directions (lightening typically requires the appropriate higher developer strength), then apply and develop following the recommended processing time, taking particular care with lightening services. Always follow the manufacturer's mixing, application and safety guidance, and carry out an allergy alert test before colouring as directed. Revlonissimo Creme Peroxide developer is sold separately. For more, browse our full range of professional haircare products.

Who it's for

This one's for professional hairdressers and colourists creating cool, ash-toned blonde, who want to lighten and neutralise yellow in one efficient step, with glossy, conditioned results. We've been perfecting blonde for clients in Codsall for years, so we know how sought-after a cool ash blonde is, and a lighten-and-tone-in-one colour like this is a brilliant way to create stunning, cool, healthy-looking ash blonde.

Build your colour service

For the best results, use this shade with Revlonissimo Creme Peroxide developer and alongside the wider Revlonissimo Colorsmetique colour range. Have a browse through our full range of professional haircare products to complete your kit, or explore all the professional names we stock over on our shop by brand page.

Add Revlon Professional Revlonissimo Intense Blondes 1201 Ash Blonde to your kit for cool, glossy, conditioned ash blonde in one step. Free UK delivery on all orders.