Revlon Revlonissimo Colorsmetique Malibu Pure Colours 60ml 011 Grey

Why you'll love it

• Pure-tone permanent colour in 011 Grey, a pure grey shade
• Use alone for grey and silver looks, or to mix, cool and correct other shades
• Cares for and protects the hair during colouring, like a built-in hair mask
• Intense, long-lasting shine and long-lasting colour
• Leaves hair shinier and more resistant to breakage*

Pure grey, with built-in care. Revlon Professional Revlonissimo Colorsmetique Pure Colours 011 Grey 60ml is a pure-tone permanent colour from the Pure Colours (Malibu) range, in a pure grey shade. Pure colours like this are wonderfully versatile: use 011 Grey alone to create cool, fashionable grey and silver looks, or mix it with other shades to cool, neutralise or add a grey/ash quality, for endless creative and corrective possibilities. And because it's Colorsmetique, it cares for the hair as it colours, formulated as if it contains a hair mask, for intense, long-lasting shine.

The Pure Colours range gives colourists pure, concentrated tones to use on their own or to customise and correct other shades. 011 Grey is the pure grey/ash tone, perfect for the on-trend grey and silver-blonde looks, for cooling down warmth, or for mixing into other shades to push them cooler or greyer. As with all Colorsmetique, the treating agents care for and protect the hair during colouring, so colour-treated hair comes out glossy, healthy-looking and strong, with long-lasting colour and shine.

What it does

Pure tones are a colourist's creative and corrective toolkit, and 011 Grey is the pure grey. Used alone, it creates cool, fashionable grey and silver results; mixed with other shades, it cools, neutralises warmth, and adds a grey or ashy quality, putting custom, corrective and creative grey tones at your fingertips. And because it's Colorsmetique, it colours with care: treating agents (formulated as if the colour contains a hair mask) protect the hair for intense shine, and independent testing shows the formula leaves hair shinier and more resistant to breakage than before colouring.*

How to use it

This is a professional permanent colour, intended for use by trained hairdressers and colourists. Use alone or mix with other Revlonissimo shades to customise and correct, following Revlon's professional directions, then mix with Revlonissimo Creme Peroxide developer in the specified ratio, apply and develop following the recommended processing time. As a pure/intensifying tone, a little goes a long way when mixing. Always follow the manufacturer's mixing, application and safety guidance, and carry out an allergy alert test before colouring as directed. Revlonissimo Creme Peroxide developer is sold separately. For more, browse our full range of professional haircare products.

Who it's for

This one's for professional hairdressers and colourists who want a pure grey tone, to create cool grey and silver looks, to cool and neutralise warmth, or to mix and correct other shades, all with the colour-caring benefits of Colorsmetique. We've been perfecting colour for clients in Codsall for years, including creative and corrective work, so we know how valuable a pure grey tone is in a colourist's kit, and Pure Colours is a brilliant way to create and customise cool, grey-toned results.

Build your colour service

For the best results, use this pure tone with Revlonissimo Creme Peroxide developer and alongside the wider Revlonissimo Colorsmetique colour range for mixing and customising. Have a browse through our full range of professional haircare products to complete your kit, or explore all the professional names we stock over on our shop by brand page.

Add Revlon Professional Revlonissimo Colorsmetique Pure Colours 011 Grey to your kit for pure grey tone, creative looks and colour correction. Free UK delivery on all orders.

*Independent laboratory test: hair 8 times shinier, and twice as resistant to breakage, as before colouring (on bleached hair); hair twice as shiny as natural hair. Results may vary.