Revlon Revlonissimo Colorsmetique 60ml 77.40 Intense Light Copper

Why you'll love it

• Permanent hair colour from Revlon, Revlonissimo Colorsmetique, in 77.40 Intense Light Copper
• A vivid, bright, intense copper at a light blonde depth
• Formulated with treating agents that help care for and protect the hair during colouring
• Gives an intense, long-lasting shine
• Rich, vibrant, professional permanent colour

A bright, vivid, intense light copper with glossy shine. Revlon Revlonissimo Colorsmetique 77.40 (Intense Light Copper) is a rich, vibrant, pure copper at a lighter, brighter depth, a striking, saturated light copper full of warmth and glow. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As an intense light copper, it's one of the brightest, most vivid coppers, gorgeous for a striking, sunlit, bright copper result with maximum vibrancy at a lighter depth. A rich, professional permanent colour for a bold, glossy copper.

The 77.40 is from Revlonissimo's intense range, the doubled "77" signals an intense, high-vibrancy shade at a light blonde depth, and the .40 is a pure copper reflect, so the result is a bright, vivid, saturated pure copper with no other tone diluting it. Because it's at a lighter depth than the darker intense coppers, it reads brighter and more luminous, copper at its most vibrant and sunlit. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.

What it does for your colour

As an intense light copper, 77.40 is at its most vivid when fresh, and copper is one of the fastest-fading reflects, with a bright, light copper showing fade especially readily, so a good colour-care routine really matters here to keep it glowing. Use a colour-protecting, sulphate-free shampoo and conditioner to help hold the vibrancy and shine, and a copper or warm-refreshing treatment is especially worthwhile for an intense copper like this, topping up the warmth between appointments and keeping it bright and vibrant for longer. Avoid strong purple toning, which would dull the coppery warmth.

How to use it

For professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy/skin test before each application, and a strand test if needed. For more, explore our shop by brand page.

Who it's for

This one's for anyone who wants a bright, vivid, intense light copper with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how striking a bright intense copper looks and how much the right shade and warm aftercare matter to keep it vibrant, and Revlonissimo is a trusted professional colour.

Build your routine

Pair 77.40 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free shampoo and conditioner, plus a copper or warm-refreshing treatment to keep the intense copper bright and glowing. Explore more colour and care over on our hair products page.

Add Revlon Revlonissimo Colorsmetique 77.40 Intense Light Copper for a bright, vivid, glossy copper result. Free UK delivery on all orders.