Revlon Revlonissimo Colorsmetique 60ml 7.31 Beige Blonde

Why you'll love it

• Permanent hair colour from Revlon, Revlonissimo Colorsmetique, in 7.31 Beige Blonde
• A soft, neutral medium blonde, gold-led and balanced with ash for a warm beige
• Formulated with treating agents that help care for and protect the hair during colouring
• Gives an intense, long-lasting shine
• Soft, neutral, professional permanent colour

A soft, warm, neutral beige blonde. Revlon Revlonissimo Colorsmetique 7.31 (Beige Blonde) is a soft, modern medium blonde, gold-led for warmth and balanced with ash to give that lovely neutral, beige character. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As a beige blonde, it's a flattering, wearable, on-trend shade, the gold giving a soft golden warmth, the ash keeping it neutral and clean, for a gorgeous, balanced beige blonde that suits so many. A beautiful, soft professional permanent colour.

The 7.31 decodes as a medium blonde (depth 7) with a gold primary reflect (.3) and an ash secondary (.1), and together they make beige: the gold gives a soft, golden warmth, while the ash balances and neutralises it, so instead of a bright gold you get a soft, wearable, neutral beige with just enough warmth to flatter. It's a lovely, modern, balanced shade, that sought-after beige blonde that sits between warm and cool. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.

What it does for your colour

As a soft, balanced beige blonde, 7.31 has a gentle gold warmth balanced by ash, so it's fairly stable, gold is the slowest-fading of the warm reflects, but a colour-care routine still helps keep it looking its best. Use a colour-protecting, sulphate-free shampoo and conditioner to maintain the richness and shine, and a gentle toning treatment now and then can help keep the beige balanced and neutral, holding off any unwanted warmth if you prefer to keep it cool and clean.

How to use it

For professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy/skin test before each application, and a strand test if needed. For more, explore our shop by brand page.

Who it's for

This one's for anyone who wants a soft, warm, neutral beige blonde with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how flattering and wearable a beige blonde is and how much the right shade and aftercare matter, and Revlonissimo is a trusted professional colour.

Build your routine

Pair 7.31 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free shampoo and conditioner, plus a gentle toning treatment now and then to keep the beige soft, balanced and neutral. Explore more colour and care over on our hair products page.

Add Revlon Revlonissimo Colorsmetique 7.31 Beige Blonde for a soft, warm, neutral beige blonde result. Free UK delivery on all orders.