Revlon Revlonissimo Colorsmetique 60ml 7.01 Natural Ash Blonde

Why you'll love it

• Permanent hair colour from Revlon, Revlonissimo Colorsmetique, in 7.01 Natural Ash Blonde
• A soft, natural medium blonde with a subtle cool ash touch
• Formulated with treating agents that help care for and protect the hair during colouring
• Gives an intense, long-lasting shine
• Natural-looking, cool-toned, professional permanent colour

A soft, natural ash blonde with a subtle cool touch. Revlon Revlonissimo Colorsmetique 7.01 (Natural Ash Blonde) is a soft, natural-looking medium blonde with a gentle ash tone, cool and balanced without being heavily ashy. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As a natural ash blonde, it's a flattering, true-to-life shade, the subtle ash keeping it cool and clean and helping counter unwanted warmth, for a soft, natural, modern blonde. A beautiful, natural-looking professional permanent colour.

The 7.01 decodes as a medium blonde (depth 7) with a natural base (.0) and an ash secondary (.1), so it's a soft, natural blonde with just a hint of ash rather than a strongly ashy shade. The natural base keeps it balanced and true-to-life, while the touch of ash adds a subtle coolness that helps keep the blonde clean and counter any unwanted yellow or warmth, for a soft, modern, natural-looking result. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.

What it does for your colour

As a cool, ash-toned blonde, 7.01 looks its best when it stays clean and cool, and blondes can be prone to picking up warmth or brassiness over time, so the right aftercare helps keep it fresh. Use a colour-protecting, sulphate-free shampoo and conditioner to maintain the shine, and an occasional purple or silver toning shampoo or treatment can help neutralise any unwanted warmth and keep the ash tone soft, clean and cool between appointments.

How to use it

For professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy/skin test before each application, and a strand test if needed. For more, explore our shop by brand page.

Who it's for

This one's for anyone who wants a soft, natural, cool-toned ash blonde with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how flattering a soft natural ash blonde looks and how much the right shade and cool-toned aftercare matter, and Revlonissimo is a trusted professional colour.

Build your routine

Pair 7.01 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free shampoo and conditioner, plus an occasional purple or silver toning treatment to keep the ash tone soft, clean and cool. Explore more colour and care over on our hair products page.

Add Revlon Revlonissimo Colorsmetique 7.01 Natural Ash Blonde for a soft, natural, cool-toned blonde result. Free UK delivery on all orders.