Revlon Revlonissimo Colorsmetique 60ml 66.66 Intense Purple Red

Why you'll love it

• Permanent hair colour from Revlon, Revlonissimo Colorsmetique, in 66.66 Intense Purple Red
• The most intense red in the range, a vivid, saturated purple-red
• Formulated with treating agents that help care for and protect the hair during colouring
• Gives an intense, long-lasting shine
• Rich, vibrant, professional permanent colour

The boldest, most intense red, a vivid purple-red with glossy shine. Revlon Revlonissimo Colorsmetique 66.66 (Intense Purple Red) is the most intense red in the range, a vivid, deeply saturated red that leans purple, rich, bold and dramatic. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As an intense purple red, it's about as bold and vivid as red gets, gorgeous for a striking, dramatic, jewel-toned red-violet result with maximum saturation. A rich, professional permanent colour for a bold, glossy purple-red.

The 66.66 is from Revlonissimo's intense range, and it's intensity all the way: the doubled "66" signals a high-vibrancy shade at a dark blonde depth, and the doubled red reflect (.66) pushes the red to its most saturated, leaning into a rich, jewel-toned purple-red. So rather than an orange-toned red, you get a deep, dramatic, blue-leaning red-violet, the boldest, most vivid red in the line. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.

What it does for your colour

As the most intense red in the range, 66.66 is at its most vivid when fresh, and red is the fastest-fading of all the reflects, with a saturated red like this fading fastest of all, so a colour-care routine is essential to keep it glowing. Use a colour-protecting, sulphate-free shampoo and conditioner to help hold the vibrancy and shine, and a red-refreshing treatment is especially worthwhile for an intense red like this, topping up the colour between appointments and keeping it bold and vibrant for as long as possible.

How to use it

For professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy/skin test before each application, and a strand test if needed. For more, explore our shop by brand page.

Who it's for

This one's for anyone who wants the boldest, most vivid, dramatic purple-red with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how striking an intense purple-red looks and how much the right shade and warm aftercare matter to keep it vibrant, and Revlonissimo is a trusted professional colour.

Build your routine

Pair 66.66 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free shampoo and conditioner, plus a red-refreshing treatment to keep the intense purple-red bold and vibrant. Explore more colour and care over on our hair products page.

Add Revlon Revlonissimo Colorsmetique 66.66 Intense Purple Red for the boldest, most vivid, dramatic purple-red result. Free UK delivery on all orders.