Revlon Revlonissimo Colorsmetique 60ml 66.60 Intense Red

Why you'll love it

• Permanent hair colour from Revlon, Revlonissimo Colorsmetique, in 66.60 Intense Red
• A vivid, intense, pure red, bold and full of warmth
• Formulated with treating agents that help care for and protect the hair during colouring
• Gives an intense, long-lasting shine
• Rich, vibrant, professional permanent colour

A bold, vivid, intense red with glossy shine. Revlon Revlonissimo Colorsmetique 66.60 (Intense Red) is a rich, vibrant, pure red, a striking, saturated shade full of warmth and glow. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As an intense red, it's one of the boldest, warmest, most vivid shades there is, gorgeous for a striking, fiery, true-red result with maximum vibrancy. A rich, professional permanent colour for a bold, glossy red.

The 66.60 is from Revlonissimo's intense range, the doubled "66" signals an intense, high-vibrancy shade at a dark blonde depth, and the .60 is a pure red reflect, so the result is a vivid, saturated, pure red with no other tone diluting it. It's bold, glowing and striking, red at its most vibrant. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.

What it does for your colour

As an intense red, 66.60 is at its most vivid when it's fresh, and red is the fastest-fading of all the reflects, so a good colour-care routine is essential to keep it glowing. Use a colour-protecting, sulphate-free shampoo and conditioner to help hold the vibrancy and shine, and a red-refreshing treatment is especially worthwhile for an intense red like this, topping up the colour between appointments and keeping it bold and vibrant for as long as possible.

How to use it

For professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy/skin test before each application, and a strand test if needed. For more, explore our shop by brand page.

Who it's for

This one's for anyone who wants a bold, vivid, intense red with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how striking an intense red looks and how much the right shade and warm aftercare matter to keep it vibrant, and Revlonissimo is a trusted professional colour.

Build your routine

Pair 66.60 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free shampoo and conditioner, plus a red-refreshing treatment to keep the intense red bold and vibrant. Explore more colour and care over on our hair products page.

Add Revlon Revlonissimo Colorsmetique 66.60 Intense Red for a bold, vivid, glossy red result. Free UK delivery on all orders.