Revlon Revlonissimo Colorsmetique 60ml 10.31 Pale Beige Blonde

Why you'll love it

• Permanent hair colour from Revlon, Revlonissimo Colorsmetique, in 10.31 Pale Beige Blonde
• A very pale, soft beige blonde, gold-led and balanced with ash
• Formulated with treating agents that help care for and protect the hair during colouring
• Gives an intense, long-lasting shine
• Soft, pale, neutral, professional permanent colour

A soft, pale, neutral beige blonde. Revlon Revlonissimo Colorsmetique 10.31 (Pale Beige Blonde) is a beautiful, very pale blonde, gold-led for a soft warmth and balanced with ash to give that lovely neutral, beige character. Formulated as if it contains a hair mask, it has a mix of treating agents that help care for and protect the hair during the colouring process, leaving hair with an intense, long-lasting shine. As a pale beige blonde, it's a gorgeous, light, wearable shade, the gold giving a soft golden warmth, the ash keeping it neutral and clean, for a delicate, balanced, pale beige at the lightest end of the blonde range. A beautiful, soft professional permanent colour.

The 10.31 decodes as a lightest blonde (depth 10) with a gold primary reflect (.3) and an ash secondary (.1), and together they make a pale beige: the gold gives a soft, golden warmth, while the ash balances and neutralises it, so you get a delicate, wearable, neutral beige at a very light blonde depth. It's the same lovely beige character as the darker version, but pale and light, a soft, modern, neutral pale blonde with just enough warmth to flatter. The treating agents in the formula help care for the hair as you colour, for an intense, long-lasting shine. For best results, mix and apply with the matching Revlonissimo Creme Peroxide developer, following the professional directions.

What it does for your colour

As a very pale beige blonde, 10.31 looks its best when it stays soft and clean, and pale blondes show any unwanted warmth or brassiness more readily, so cool-toned aftercare really helps here. Use a colour-protecting, sulphate-free shampoo and conditioner to maintain the shine, and a purple or silver toning shampoo or treatment to neutralise any warmth and keep the beige soft, neutral and clean between appointments, pale blondes like this particularly benefit from regular toning.

How to use it

For professional use. Mix with the matching Revlonissimo Creme Peroxide developer at the correct ratio and developer strength for your result, following the professional directions. Always carry out an allergy/skin test before each application, and a strand test if needed. For more, explore our shop by brand page.

Who it's for

This one's for anyone who wants a soft, pale, neutral beige blonde with glossy shine, and for the colourists creating it. We've been perfecting colour for clients in Codsall for years, so we know how flattering a pale beige blonde is and how much the right shade and cool-toned aftercare matter to keep it clean, and Revlonissimo is a trusted professional colour.

Build your routine

Pair 10.31 with the matching Revlonissimo Creme Peroxide developer for application, and support the colour at home with a colour-protecting, sulphate-free shampoo and conditioner, plus a purple or silver toning treatment to keep the pale beige soft, neutral and clean. Explore more colour and care over on our hair products page.

Add Revlon Revlonissimo Colorsmetique 10.31 Pale Beige Blonde for a soft, pale, neutral beige blonde result. Free UK delivery on all orders.