Revlon Revlonissimo Colorsmetique 60ml 10.1 Pale Ash Blonde

Why you'll love it

• Professional permanent colour in the 10.1 Pale Ash Blonde shade
• Formulated as if it contains a hair mask, with treating agents that care for the hair
• Cares for and protects the hair during the colouring process
• Delivers intense, long-lasting shine
• A cool, pale ash blonde shade

Rich colour that cares as it colours. Revlon Revlonissimo Colorsmetique 60ml in 10.1 Pale Ash Blonde is a professional permanent colour with a real difference: it's formulated as if it contains a hair mask, with a new mix of treating agents that care for and protect your hair throughout the colouring process. So as well as a cool, pale ash blonde result, you get hair that's looked after and left with intense, long-lasting shine.

That treatment-led formula is what sets it apart. Where colouring can sometimes leave hair feeling compromised, this one works to care for and protect the hair as the colour develops, thanks to its mask-like blend of treating agents. As the palest blonde with a cool ash reflect, it's ideal for achieving a clean, cool, light blonde while keeping warmth at bay, and the result is long-lasting colour with intense shine and hair that feels cared for.

What makes it different

Most permanent colour focuses on the colour result alone, but this formula is built to care for the hair at the same time. Formulated as if it contains a hair mask, its treating agents protect the hair through the colouring process, helping to preserve condition while delivering a cool, pale ash blonde. That care translates into intense, long-lasting shine, so coloured hair looks as healthy and glossy as it does cool and clean.

How to use it

Revlonissimo Colorsmetique is a professional permanent colour, intended for use by trained colourists or those experienced with professional colour, always following the official Revlon directions. For best results it's mixed with Revlon Revlonissimo Creme Peroxide developer (sold separately), with the developer choice depending on the result required. As a professional product, results depend on correct mixing and application, so if you're not experienced with salon colour, it's best applied by a professional. For colour-care aftercare, browse our professional shampoo collection.

Who it's for

This one's for professional colourists and those experienced with salon colour who want a cool, pale ash blonde with a treatment-led formula that cares for the hair and delivers intense shine. The ash reflect is particularly useful for keeping the palest blondes cool and free of unwanted warmth. We've been perfecting colour for clients in Codsall for years, so we know how much it matters that colour looks after the hair as well as transforming it, and a care-led colour like this delivers on both.

Complete your colour care

To keep your colour looking its best, pair it with a colour-protecting aftercare routine. Have a browse through our full range of professional haircare products, or explore all the professional names we stock over on our shop by brand page.

Add Revlon Revlonissimo Colorsmetique in 10.1 Pale Ash Blonde to your kit for cool, clean, high-shine colour. Free UK delivery on all orders.