Revlon Revlonissimo Colorsmetique 60ml 10.01 Pale Natural Ash Blonde

Why you'll love it

• Permanent colour in 10.01 Pale Natural Ash Blonde, a soft, pale, naturally cool blonde
• Cares for and protects the hair during colouring, like a built-in hair mask
• Intense, long-lasting shine and long-lasting colour
• A natural base with a subtle touch of ash for a soft, cool result
• Glossy, healthy-looking, long-lasting colour

Soft, pale, naturally cool blonde with built-in care. Revlon Professional Revlonissimo Colorsmetique 10.01 Pale Natural Ash Blonde 60ml is a permanent colour that combines an advanced colour formula with treating agents that care for and protect the hair as it colours. Shade 10.01 is a pale natural ash blonde, a very light blonde with a natural base and just a subtle touch of ash, for a soft, cool, natural-looking result rather than a strong ash. It's formulated as if it contains a hair mask, giving intense, long-lasting shine alongside long-lasting colour. The result is a beautiful, soft, pale cool-blonde and hair that's left glossy and cared-for.

Colorsmetique is Revlonissimo's core permanent colour, designed to colour and care in one. The treating agents protect and condition the hair during the colour process, so colour-treated hair comes out glossy, healthy-looking and strong, not compromised. Shade 10.01 delivers a pale blonde with a natural base and a gentle ash touch (the .0 natural keeping it soft and true, the .1 ash adding just a hint of coolness), perfect for soft, pale, naturally cool blonde results that aren't too ashy, with intense shine and long-lasting colour.

What it does

A great permanent colour should deliver beautiful, lasting colour while keeping hair healthy, and Colorsmetique is built to do both. Its formula colours with long-lasting results, while treating agents (formulated as if the colour contains a hair mask) care for and protect the hair, for intense, long-lasting shine. Shade 10.01 gives a soft, pale, naturally cool blonde, a gentle ash touch on a natural base, and independent testing shows the formula leaves hair shinier and more resistant to breakage than before colouring.* Beautiful colour, glossy, cared-for hair.

How to use it

This is a professional permanent colour, intended for use by trained hairdressers and colourists. Mix with Revlonissimo Creme Peroxide developer in the ratio specified in Revlon's professional directions (developer strength affects the lift and result), then apply and develop following the recommended processing time. As a pale blonde shade, achieving it may require pre-lightening. Always follow the manufacturer's mixing, application and safety guidance, and carry out an allergy alert test before colouring as directed. Revlonissimo Creme Peroxide developer is sold separately. For more, browse our full range of professional haircare products.

Who it's for

This one's for professional hairdressers and colourists who want a soft, pale, naturally cool blonde permanent colour that cares for the hair as it colours, with intense shine and long-lasting colour. Shade 10.01 is ideal for soft, pale cool-blonde results that keep warmth at bay without being strongly ashy. We've been perfecting blonde and colour for clients in Codsall for years, so we know how flattering a soft, pale cool blonde is, and Colorsmetique is a brilliant choice for cared-for, long-lasting results.

Build your colour service

For the best results, use this shade with Revlonissimo Creme Peroxide developer and alongside the wider Revlonissimo Colorsmetique colour range. Have a browse through our full range of professional haircare products to complete your kit, or explore all the professional names we stock over on our shop by brand page.

Add Revlon Professional Revlonissimo Colorsmetique 10.01 Pale Natural Ash Blonde to your kit for a soft, pale, cared-for cool blonde. Free UK delivery on all orders.

*Independent laboratory test: hair 8 times shinier, and twice as resistant to breakage, as before colouring (on bleached hair); hair twice as shiny as natural hair. Results may vary.