Revlon Professional Restart Color Purple Cleanser 250ml

Why you'll love it

• Purple toning shampoo that counteracts brassiness in blonde hair
• Neutralises brassy and unwanted yellow tones
• Kerabiotic Blond Guard technology helps strengthen the hair
• Helps recover and care for lightened, bleached hair
• Creamy, rich foam that cleanses while it tones

Cool, bright blonde with strength built in. Revlon Professional Restart Color Purple Cleanser 250ml is a top-tier purple shampoo formulated to counteract brassy tones in blonde hair. Its rich, creamy foam tones as it cleanses, neutralising the brassy yellow tones that creep into blonde and lightened hair to keep it cool, bright and vibrant, while its Kerabiotic Blond Guard technology helps strengthen the hair, making it a brilliant choice for blonde and bleached hair that needs both toning and care.

The toning comes from purple pigments, which cancel out the brassy yellow tones in blonde hair (violet sits opposite yellow on the colour wheel, which is exactly why it neutralises warmth). But this is more than a toner: the Kerabiotic Blond Guard technology helps strengthen the hair and supports the recovery of lightened, bleached hair while helping minimise breakage, so it cares for blonde hair as it tones. It also enhances colour gloss for extra vibrancy, and helps balance the scalp as it cleanses. The result is cooler, brighter, glossier, stronger-feeling blonde.

What it does for blonde hair

Blonde, bleached and lightened hair turns brassy as warm tones reappear, and it often needs extra strength and care too (lightening can leave hair fragile). This cleanser tackles both: purple pigments neutralise yellow to keep blonde cool and bright, while the Kerabiotic Blond Guard technology helps strengthen the hair and care for bleached, lightened lengths, helping to minimise breakage. Used in place of your regular shampoo (as often as your blonde needs toning), it keeps blonde cool, bright, glossy and stronger-feeling.

How to use it

Apply to wet hair and massage into a rich foam, working through the lengths, and leave for a few minutes (longer for more intense toning), then rinse. Use as often as needed to keep brassiness at bay, more frequent use gives a cooler result. As with any purple shampoo, follow with a conditioner or mask, and take care with very porous hair (which grabs pigment faster). You'll find toning and blonde-care options in our professional shampoo collection.

Who it's for

This one's for anyone with blonde, bleached, lightened or highlighted hair who wants to tone out brassiness while strengthening and caring for the hair, all in one shampoo. It's especially good for bleached blonde that's gone both brassy and fragile. We've been perfecting blonde and toning for clients in Codsall for years, so we know how quickly blonde turns brassy and how much lightened hair needs strength and care, and a toning shampoo with strengthening technology like this is one of the easiest ways to keep blonde cool, bright and strong between salon visits.

Build your blonde care routine

For the best results, use this purple cleanser alongside a colour-protecting or strengthening conditioner and the wider Restart range. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Revlon Professional Restart Color Purple Cleanser to your routine to tone, brighten and strengthen blonde hair. Free UK delivery on all orders.