Pureology Strength Cure Shampoo 266ml

Why you'll love it

• Fortifies and repairs damaged, colour-treated hair
• The perfect balance of strength and velvety softness
• Key ingredients of Keravis and astaxanthin
• Extraordinary colour protection from the Antifade Complex
• Signature aromatherapy blend of raspberry, peach and water flowers, and 100% vegan

Start your repair routine off right. Pureology Strength Cure Shampoo 266ml is a fortifying shampoo made especially for damaged, colour-treated hair, gently cleansing while strengthening and repairing fragile, over-processed strands. It restores the perfect balance of strength and velvety softness, so damaged hair is left feeling stronger, smoother and softer from the very first wash, with your colour protected at the same time.

The repair comes from key ingredients Keravis and astaxanthin, which work together to fortify and strengthen the hair, reinforcing damaged strands so they feel stronger and more resilient while staying beautifully soft. And because it's Pureology, it delivers extraordinary colour protection too, thanks to the patented Antifade Complex, so as well as stronger hair you get a shade that stays vibrant for longer. It's finished with a signature aromatherapy blend of raspberry, peach and water flowers, and like all of Pureology, it's 100% vegan.

What it does for damaged hair

Damaged, colour-treated hair is weakened and fragile, which is what leaves it prone to breakage, feeling rough and looking dull, and harsh shampoos only make it worse. This shampoo is built differently, cleansing gently while Keravis and astaxanthin fortify and strengthen the hair, restoring strength without sacrificing softness, and the Antifade Complex protects your colour. Used as the first step in your routine, it keeps damaged, coloured hair feeling stronger, softer and smoother.

How to use it

Apply to wet hair and massage into the scalp and lengths, working up a lather. Rinse thoroughly and repeat if needed, then follow with the matching Strength Cure conditioner for the full strengthening system. You'll find the matching conditioner and more in our professional shampoo collection.

Who it's for

This one's for anyone with damaged, fragile, over-processed or colour-treated hair who wants to fortify and repair while keeping it soft, with colour protection built in. It's 100% vegan, like all of Pureology. We've been perfecting colour and repairing damaged hair for clients in Codsall for years, so we know how much fragile, coloured hair benefits from the right strengthening care, and a fortifying shampoo like this is the perfect foundation for stronger hair between salon visits.

Build your repair routine

For the best results, use this shampoo as the first step in your Strength Cure routine, followed by the matching conditioner. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Pureology Strength Cure Shampoo to your routine and enjoy stronger, softer, colour-protected hair. Free UK delivery on all orders.