Pureology Strength Cure Blonde Shampoo 266ml

Why you'll love it

• Tones and fortifies brassy, damaged and lightened hair
• Brightens and fights brass for more vibrant blonde
• Fortifies lightened hair so it's stronger and healthier
• Key ingredients of Keravis, astaxanthin and Purple Orchid toning pigments
• Signature aromatherapy blend of pear, rose and sandalwood, and 100% vegan

Tone and repair your blonde, from the very first step. Pureology Strength Cure Blonde Shampoo 266ml is a purple toning shampoo made especially for brassy, damaged and lightened hair, brightening and neutralising unwanted warmth while fortifying fragile, lightened strands. It tackles both the brass and the damage that come with lightening, leaving your blonde cooler, brighter, stronger and healthier, with more vibrant colour, all from the first wash.

It's powered by Purple Orchid toning pigments, which neutralise the brassy yellow tones that creep into blonde and lightened hair to keep your colour cool and bright. Alongside the toning, key ingredients Keravis and astaxanthin fortify and strengthen the hair, so important for lightened hair, which tends to be fragile and prone to breakage. It's finished with a signature aromatherapy blend of pear, rose and sandalwood, and like all of Pureology, it's 100% vegan.

What it does for blonde, damaged hair

Lightened and bleached hair faces a double challenge: it goes brassy as warm tones reappear, and it weakens from the lightening process. This shampoo does both jobs at once, using purple pigments to cancel out brassiness (purple sits opposite yellow on the colour wheel, which is exactly why it neutralises warm tones) while Keravis and astaxanthin fortify and strengthen the fragile strands. Used as the first step in your routine, it keeps blonde hair cooler, brighter, stronger and healthier.

How to use it

Apply to wet hair and massage through, leaving the purple pigments on a little longer for more toning, then rinse. Repeat if needed, then follow with the matching Strength Cure Blonde conditioner for the full toning and strengthening system. You'll find the matching conditioner and more in our professional shampoo collection.

Who it's for

This one's for anyone with blonde, bleached, highlighted or lightened hair that's both brassy and damaged, and wants to tone and repair from the very first step. It's 100% vegan, like all of Pureology. We've been perfecting blonde and toning for clients in Codsall for years, so we know how quickly lightened hair turns brassy and fragile, and a toning, fortifying shampoo like this is the perfect foundation for keeping your blonde cool, bright and strong between salon visits.

Build your blonde care routine

For the best results, use this shampoo as the first step in your Strength Cure Blonde routine, followed by the matching conditioner. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Pureology Strength Cure Blonde Shampoo to your routine and keep your blonde cool, bright and beautifully strong. Free UK delivery on all orders.