Pureology Pure Volume Shampoo 266ml

Why you'll love it

• Enhances volume and restores movement to flat, fine, colour-treated hair
• Body-boosting formula infuses hair with airy movement and fullness
• Key ingredients of wheat protein and eucalyptus leaf extract
• Extraordinary colour protection from the Antifade Complex
• Signature aromatherapy blend of pink grapefruit, wild rose and cedarwood, and 100% vegan

Start your volume routine off right. Pureology Pure Volume Shampoo 266ml is a body-boosting shampoo made especially for flat, fine, colour-treated hair, gently cleansing while enhancing volume and restoring airy movement and fullness. It lifts and bodifies fine hair without weighing it down, leaving it fuller, bouncier and full of movement, with your colour protected at the same time.

The volume comes from key ingredients wheat protein and eucalyptus leaf extract, which work together to infuse fine hair with body, fullness and that airy, weightless movement. And because it's Pureology, it delivers extraordinary colour protection too, thanks to the patented Antifade Complex, so as well as fuller hair you get a shade that stays vibrant for longer. It's finished with a signature aromatherapy blend of pink grapefruit, wild rose and cedarwood, and like all of Pureology, it's 100% vegan.

What it does for flat, fine hair

Fine hair falls flat and loses its movement easily, and colour-treating adds the extra need for protection. This shampoo is built for exactly that combination, cleansing gently while wheat protein and eucalyptus leaf extract add body and fullness, and the Antifade Complex protects your colour. Used as the first step in your volume routine, it keeps fine, coloured hair feeling fuller, bouncier and full of airy movement, with colour that lasts.

How to use it

Apply to wet hair and massage into the scalp and lengths, working up a lather and focusing on the roots for maximum lift. Rinse thoroughly and repeat if needed, then follow with the matching Pure Volume conditioner. You'll find the matching conditioner and more in our professional shampoo collection.

Who it's for

This one's for anyone with flat, fine, colour-treated hair who wants enhanced volume, airy movement and fullness without any heaviness, plus colour protection. It's 100% vegan, like all of Pureology. We've been perfecting colour for clients in Codsall for years, so we know how much fine, coloured hair benefits from the right volumising care, and a body-boosting shampoo like this is the perfect foundation for fuller hair between salon visits.

Build your volumising routine

For the best results, use this shampoo as the first step in your Pure Volume routine, followed by the matching conditioner. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Pureology Pure Volume Shampoo to your routine and enjoy fuller, bouncier, colour-protected hair with airy movement. Free UK delivery on all orders.