Pureology Hydrate Shampoo 266ml

Why you'll love it

• Creamy, luxurious shampoo that deeply hydrates normal to thick, dry, colour-treated hair
• Thirst-quenching formula for superior moisture and touchable softness
• Gently cleanses with a rich lather
• ZeroSulfate and 100% vegan formula
• Extraordinary colour protection, with an aromatherapy blend of lavender, bergamot and patchouli

Deep, luxurious hydration for thirsty hair. Pureology Hydrate Shampoo 266ml is a creamy, luxurious shampoo made especially for normal to thick, dry, colour-treated hair, gently cleansing while flooding the hair with deep, thirst-quenching moisture. It delivers superior hydration and touchable softness with a rich, indulgent lather, so dry hair is left soft, smooth and deeply nourished, with your colour protected at the same time.

This is the richer member of the Hydrate family, ideal for normal to thick hair that needs proper moisture (where the lightweight Hydrate Sheer is made for finer hair). The thirst-quenching formula provides superior moisture and touchable softness, gently cleansing with a rich lather, and because it's Pureology, it delivers extraordinary colour protection thanks to the patented Antifade Complex. It's a ZeroSulfate formula too, finished with a signature aromatherapy blend of lavender, bergamot and patchouli, and like all of Pureology, it's 100% vegan.

What it does for dry hair

Dry, colour-treated hair lacks moisture, which is what leaves it feeling rough, looking dull and prone to damage, and harsh, sulfate-heavy shampoos strip it further. This creamy, ZeroSulfate shampoo is built differently, gently cleansing while delivering deep, thirst-quenching hydration and superior softness, with colour protection built in. Used as the first step in your routine, it keeps normal to thick, dry, coloured hair deeply hydrated, soft and vibrant.

How to use it

Apply to wet hair and massage into the scalp and lengths, working up a rich lather. Rinse thoroughly and repeat if needed, then follow with the matching Hydrate conditioner. You'll find the matching conditioner and more in our professional shampoo collection.

Who it's for

This one's for anyone with normal to thick, dry, colour-treated hair that needs deep, luxurious hydration and colour protection. If your hair is on the finer side, the lightweight Hydrate Sheer is the better fit, but for normal to thick hair that drinks up moisture, this richer Hydrate is ideal. It's ZeroSulfate and 100% vegan. We've been perfecting colour for clients in Codsall for years, so we know how much dry, coloured hair benefits from proper hydration, and a creamy shampoo like this is the perfect foundation for soft, hydrated hair between salon visits.

Build your hydrating routine

For the best results, use this shampoo as the first step in your Hydrate routine, followed by the matching conditioner. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Pureology Hydrate Shampoo to your routine and enjoy soft, deeply hydrated, colour-protected hair. Free UK delivery on all orders.