Proclère is a long established British professional haircare brand that manufactures some genuinely innovative hair design products for the salon. With years of industry expertise behind it, Proclère has built a reputation for high quality, specialist ranges that deliver dependable results and give stylists a real point of difference, all at excellent value.
The brand is perhaps best known for its perming and setting products, including the popular Impression permanent wave and neutraliser system, available for both normal and tinted hair, which delivers long lasting, predictable curls that develop in minutes and work with any rod size. Beyond perming, Proclère covers an impressive amount of ground. There are lightening and blonding products like the Freeze Ice Lites high lift powders and lightening kits, the well loved Blue Frosting purple no yellow toning shampoo for banishing brassiness, plus styling staples such as the Freeze gel sprays for strong hold and volume. The line is rounded out with intensive treatments and conditioning ranges like Infatreat, shampoos and conditioners, setting lotions and even colour removal wipes, giving salons a comprehensive, affordable toolkit across colour care, styling and chemical services.
What makes Proclère such a useful brand is that combination of specialist innovation, broad coverage and genuine value. The products perform reliably, cover the everyday technical jobs a salon needs, and let stylists deliver standout, profitable services without the premium cost. For dependable, results driven professional haircare with real heritage, Proclère is a brand well worth knowing.
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