OSMO Straighten Up 250ml

Osmo is a British professional haircare brand with a seriously impressive story. It all started back in 2000 with just two products, Aqua Wax and Aqua Wax Hard, at a time when thick, heavy gels were dominating salon backbars everywhere. Those two products quietly changed things. Osmo introduced drier, more textured waxes to the professional market and stylists took notice almost immediately.

More than two decades later, the brand has grown into a global force trusted by professionals in over 67 countries, with a range spanning 100 products across styling, care, colour, and toning. Every formula is developed by Osmo's in-house chemists here in the UK, and that commitment to getting things right in the lab really does show in the results.

A few highlights stand out across the range. The IKON permanent colour line launched in 2008 and quickly became a go-to for colourists wanting consistent, creative results. Color Psycho followed in 2014, bringing bold semi-permanent shades into the mix for clients after something a little more adventurous. Then in 2017, Super Silver No Yellow Shampoo landed on salon shelves and became one of the brand's best-selling products of all time, helping blondes, grey hair, and bleached hair stay clean and tone-perfect between appointments.

At Revive, we stock Osmo across both our backwash and our retail shelves because it genuinely delivers. Whether you're after a toning shampoo, a nourishing treatment, or a finishing product to complete a style, the Osmo range covers it with formulas that feel considered rather than gimmicky. Many products in the range are also vegan-friendly, which is always a bonus.