OSMO IKON 100ml 12.10 Intense Ash Scandinavian Blonde

Why you'll love it

• Advanced high-lift permanent colour in 12.10 Intense Ash Scandinavian Blonde, a pale, cool, intense ash blonde
• Replenishes and helps restructure the hair while it colours
• Low-ammonia formula with chia oil and tamanu seed extract
• Micro-Connective Technology for long-lasting colour and multi-dimensional shine
• Delivers moisture, shine and healthy-looking, long-lasting colour

Pale, cool, intense ash Scandinavian blonde with built-in care. OSMO IKON 12.10 Intense Ash Scandinavian Blonde 100ml is an advanced high-lift permanent colour that replenishes and helps restructure the hair as it colours, delivering moisture, shine and long-lasting colour. Shade 12.10 is an Intense Ash Scandinavian Blonde, a very pale, ultra-light Nordic blonde with a cool, intense ash tone that strongly neutralises warmth, perfect for clean, cool, brass-free pale-blonde looks. The low-ammonia formula, enriched with chia oil and tamanu seed extract, colours while caring for the hair, for multi-dimensional shine and healthy-looking results.

OSMO IKON is built to colour and care at once. Its Micro-Connective Technology helps lock in long-lasting colour, while chia oil and tamanu seed extract deliver moisture and condition, and the low-ammonia formula keeps the process kinder to the hair. Shade 12.10 Intense Ash Scandinavian Blonde gives a very pale, high-lift blonde with a cool, intense ash tone (strongly cancelling yellow and warmth for a clean, cool result), ideal for cool, brass-free, sophisticated pale-blonde looks, with multi-dimensional shine and optimum-looking hair health. It's permanent colour that looks after the hair as it transforms it.

What it does

Great permanent colour should deliver beautiful, lasting colour while keeping hair healthy, and OSMO IKON is designed to do both. Its Micro-Connective Technology supports colour longevity, while chia oil and tamanu seed extract replenish moisture and help restructure the look and feel of the hair, and the low-ammonia formula is gentler. Shade 12.10 gives a very pale, cool, intense ash Scandinavian blonde with multi-dimensional shine, perfect for clean, cool, brass-free pale-blonde results, with long-lasting colour and healthy-looking hair.

How to use it

This is a professional high-lift permanent colour, intended for use by trained hairdressers and colourists. Mix and apply with the appropriate developer following OSMO IKON's professional directions, then process and rinse per the guidance, taking particular care with high-lift work. As a very pale, cool intense-ash shade, achieving it requires a suitably pre-lightened, pale base for the tone to show true. Always follow the manufacturer's mixing, application and safety guidance, and carry out an allergy alert test before colouring as directed. For more, browse our full range of professional haircare products.

Who it's for

This one's for professional hairdressers and colourists creating very pale, cool, intense ash Scandinavian-blonde looks that stay clean and brass-free, who want a high-lift permanent colour that cares for the hair as it colours, with moisture, shine and long-lasting results. We've been perfecting blonde and cool tones for clients in Codsall for years, so we know how sought-after a clean, cool ash blonde is, and OSMO IKON is a brilliant choice for caring, long-lasting colour.

Build your colour service

For the best results, use this shade with the appropriate OSMO developer and alongside the wider OSMO IKON colour range. Have a browse through our full range of professional haircare products to complete your kit, or explore all the professional names we stock over on our shop by brand page.

Add OSMO IKON 12.10 Intense Ash Scandinavian Blonde to your kit for pale, cool, brass-free intense-ash high-lift blonde colour with built-in care. Free UK delivery on all orders.