Olaplex Hydration Heroes Set

good reason. Founded in a garage in California in 2014, the brand grew from almost nothing to become a global phenomenon within just a few years, and is now used in salons everywhere from independent hairdressers like ours to the most prestigious colourists in the industry. We stock the full Olaplex range here at Revive Hair Artists in Codsall, including professional salon sizes and the complete at-home system.

What makes Olaplex genuinely different from most haircare brands is the science behind it. The brand developed a patented single ingredient called Bis-Aminopropyl Diglycol Dimaleate, which works by finding and relinking broken disulfide bonds in the hair. These bonds are broken during chemical services like bleaching, colouring and perming, and Olaplex is the first product that was proven to actually repair them rather than just masking the damage. The results for heavily chemically processed hair can be genuinely remarkable.