Moroccanoil Thickening Lotion, 100ml

• Quinoa proteins strengthen and thicken each individual strand instantly
• Expands hair from root to tip for long-lasting body and dimension
• Argan oil and vitamins moisturise for shiny, touchable results
• Non-sticky formula suitable for fine and limp hair
• Creates a full foundation for blow-drying and styling

Quinoa Protein Lotion That Instantly Thickens and Expands Each Strand

Moroccanoil Thickening Lotion is a pre-styling treatment that takes a genuinely targeted approach to adding body and volume. Rather than simply coating the hair to create a temporary impression of thickness, it uses quinoa proteins to strengthen and physically expand each individual strand from root to tip — creating instant fullness and long-lasting body that holds up throughout the day. At 100ml it is a precise, easy-to-use size that is ideal for everyday use as a pre-styling foundation.

Quinoa Proteins for Genuine Strand Thickening

Quinoa proteins are particularly effective for fine and limp hair because of their ability to bond to the hair shaft and increase its diameter from the inside out. This is a fundamentally different approach to volume than a standard volumising mousse or spray, which adds hold around the outside of the strand without changing its structure. The result is hair that feels genuinely thicker and fuller rather than simply styled to look that way — a distinction that anyone with persistently fine hair will immediately appreciate.

Argan Oil and Vitamins for Moisture and Shine

Despite the thickening and strengthening performance, the formula is enriched with Moroccanoil's signature argan oil and a blend of vitamins to moisturise and add shine throughout the styling process. The result is hair that is not only fuller and thicker but also touchably soft and visibly shiny — with none of the stickiness or heaviness that some thickening products leave behind. A non-sticky finish means the hair feels natural and comfortable to run your fingers through all day long.

How to Use Moroccanoil Thickening Lotion

Apply to damp hair before blow-drying, working from roots to ends to ensure even coverage and maximum thickening from the root. Use as a foundation layer before other styling products for a fuller, more voluminous base, or on its own for a natural, body-boosting blow-dry result. Blow-dry as normal to activate the full thickening and body benefits of the quinoa proteins.

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