Moroccanoil Rhapsody Permanent Cream Color 60ml - 5.13/5BG Light Ash Golden Brown

Why you'll love it

• Permanent cream hair colour from Moroccanoil Color Rhapsody, shade 5.13/5BG Light Ash Golden Brown, 60ml
• A neutral, beige-toned light brown balancing cool ash and warm gold
• 100% coverage on grey or white hair
• Care-infused, low-ammonia formula with the ProArginine + ArganID system for less damage
• Leaves hair 72% more visibly shiny, with the signature Moroccanoil fragrance*

A soft, neutral, beige-toned light brown. Moroccanoil Color Rhapsody Permanent Cream Color 5.13/5BG Light Ash Golden Brown 60ml delivers reliable, vibrant, dimensional colour with 100% coverage on grey or white hair. Shade 5.13 is a light ash golden brown, a beautifully balanced beige tone that combines a cool ash reflect with a warm gold one, so the result is a soft, neutral, expensive-looking brown that's neither too warm nor too cool. It's perfect for that sought-after beige-brown effect, for grey coverage with a natural, neutral finish, or for taming warmth while keeping a touch of glow. True-to-tone colour, with genuine care built in.

What sets Color Rhapsody apart is the care infused into the colour. The proprietary ProArginine + ArganID system is proven to protect the hair throughout the colour process, for vibrant, long-lasting colour with intense shine and less damage, ProArginine's natural affinity to the hair supports the colour process for healthier-looking results, while the low level of ammonia allows for excellent colour with a gentler approach. The result is care-infused colour that leaves hair 72% more visibly shiny,* and the easy, fast-mixing cream forms a stable, precise consistency, all wrapped in the signature Moroccanoil fragrance.

What it does for your colour

This is a neutral, beige-toned light brown. The depth (5) gives a light brown base, while the .13 reflects (ash leading, gold following) balance a cool ash tone against a warm gold one, and the two together create beige, neither warm nor cool, but a soft, neutral, expensive-looking brown. The ash keeps warmth in check while the gold stops it looking flat or too cool, so you get that perfectly balanced beige-brown, with 100% grey coverage and the ProArginine + ArganID care keeping it glossy.

How to use it

For professional use. Mix with the appropriate Moroccanoil developer at the correct ratio, apply to the hair following Moroccanoil's professional instructions, and process for the recommended time, then rinse and follow with a colour-safe conditioner or mask. Always follow the professional directions and mixing ratios, and carry out an allergy/skin sensitivity test before each application. To keep the neutral, beige balance looking fresh, recommend a colour-protecting, sulphate-free aftercare routine. For more, browse our full range of haircare products.

Who it's for

This one's for colourists and clients wanting a soft, neutral, beige-toned light brown with 100% grey coverage and built-in colour care, the balanced, expensive-looking brown that suits almost everyone. We've been perfecting beige and neutral brunette tones for clients in Codsall for years, so we know how flattering and popular that balanced beige-brown is, and the care-infused, low-ammonia Color Rhapsody is a lovely way to achieve it with healthier-looking, glossier results.

Build your colour routine

After colouring, keep your neutral beige brown looking balanced with a colour-protecting, sulphate-free shampoo. Have a browse through our full range of haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Moroccanoil Color Rhapsody 5.13/5BG Light Ash Golden Brown to your colour kit for a soft, neutral, beige-toned brown with built-in care. Free UK delivery on all orders.

*Manufacturer claim: hair is 72% more visibly shiny. Results may vary.