Moroccanoil Color Depositing Masks - Platinum - 200ml

Why you'll love it

• A dual-benefit mask in Platinum: temporary cool toning plus a deep conditioning treatment
• Cool, silvery pigments help neutralise warmth and keep blonde and grey icy-cool
• Amino acid blend, apricot kernel oil and ArganID technology help condition and add shine
• One of 7 shades, from cool toners to fun fashion and warm-enhancing shades
• Temporary, wash-out toning, apply as needed to keep cool tones fresh between salon visits

Cool, icy blonde with a conditioning boost. Moroccanoil Color Depositing Mask in Platinum gives you beautiful, temporary toning plus all the benefits of a deep conditioning treatment. Its cool, silvery pigments help neutralise unwanted yellow and warmth to keep blonde, silver and grey hair looking clean, cool and bright, while conditioning ingredients leave hair soft, glossy and looking healthier. Use it to tone and refresh cool blonde or silver between salon visits, all in a few minutes in the shower. The packaging is made from 50% post-consumer recycled material.

What it does for your hair

This is two products in one: a toner and a conditioning mask. The cool platinum pigments deposit a temporary, wash-out tone that helps counteract the warm, yellow tones blonde and grey hair pull over time, keeping the colour cool and clean (it works best on light, blonde, silver or pre-lightened hair). At the same time, a blend of conditioning actives looks after the hair: the amino acid blend helps improve colour retention, shine and detangling; apricot kernel oil, rich in oleic and linoleic acids and Vitamin E, helps soften and hydrate; and ArganID technology uses positively charged micro-particles drawn to the hair to help deposit argan oil and smooth and seal the look of the hair surface. The result is cooler, brighter tone and hair that feels softer and looks glossier.

How to use it

After shampooing, apply to damp hair and distribute evenly through the lengths, wearing gloves as the pigment can stain. Leave on for a few minutes, adjusting the time to how much toning you want (start shorter on very light or porous hair to avoid an over-toned or grey cast), then rinse thoroughly until the water runs clear. Use as often as needed to keep tones cool.

Who it's for

This one's for anyone with blonde, silver, grey or lightened hair who wants to keep it cool, bright and free of brassiness while giving it a conditioning treat. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, so we know keeping cool blonde looking icy comes down to regular toning, and a colour-depositing mask makes it easy and low-commitment.

Build your routine

Cool tones stay cool with consistent toning and colour-safe care, so this mask pairs naturally with a violet toning shampoo. Find one in our shampoo collection, explore more blonde-care and toning options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a colour-depositing toning mask and can stain skin, hands, towels and surfaces, so wear gloves and rinse thoroughly. It may leave a grey or violet cast if left on too long or used on very porous hair, so avoid over-toning. Results vary with hair porosity, base colour and how long it's left on. Avoid contact with the eyes, and rinse immediately if contact occurs.