Moroccanoil Blonde Perfecting Purple Shampoo - 1 Litre

Why you'll love it

• A professional-strength purple toning shampoo for blonde, lightened brunette and grey hair, in a 1L salon size
• Deep violet pigments counteract unwanted yellow and orange tones
• Helps maintain your ideal colour and refresh dull highlights between salon visits
• Gently cleanses without drying, and is colour-safe
• Sulphate-, phosphate- and paraben-free, with ArganID technology

Keep brassiness at bay, keep your blonde bright. Moroccanoil Blonde Perfecting Purple Shampoo helps fight brassiness in blonde, lightened brunette and grey hair. Its deep violet pigments counteract unwanted yellow and orange tones (violet sits opposite yellow on the colour wheel), so it tones down warmth to keep your colour looking cool, clean and true, and helps you maintain your ideal shade between salon appointments. The gentle formula cleanses without drying, contains ArganID technology to help condition and smooth the hair, and is colour-safe, sulphate-, phosphate- and paraben-free. The generous 1L size is ideal for the salon back bar or a long-lasting home supply.

What it does for your hair

Blonde, lightened and grey hair naturally pulls warm, yellow and sometimes orange over time, and this shampoo counteracts that with violet pigment, the shade opposite yellow, so it neutralises the warmth for a cooler, cleaner, brighter result. It's a professional-strength toner, so it works effectively to tone down brassiness and refresh dull-looking highlights, while the ArganID technology helps smooth and condition the hair and the gentle, sulphate-free formula cleanses without stripping or drying, which matters for lightened hair that can already feel fragile. The result is cooler, brighter, refreshed-looking blonde or grey, without the dryness a harsh purple shampoo can cause.

How to use it

Apply to wet hair and massage through, then leave on to develop the tone, adjusting the time to how much toning you want (start with less time on very light or porous hair to avoid an over-toned violet cast), and rinse thoroughly. For a milder effect, use more frequently for shorter times, or mix with a regular shampoo. Use once or twice a week, or as needed, to keep tones cool. Wear gloves, as the violet pigment can stain.

Who it's for

This one's for anyone with blonde, highlighted, lightened brunette, silver or grey hair who wants to keep brassiness at bay and their colour looking cool and bright between salon visits. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, so we know keeping cool blonde looking fresh is all about consistent violet toning at home.

Build your routine

Cool blonde stays cool with consistent purple toning, ideally paired with a matching conditioner or mask. Find more washes in our shampoo collection, explore more blonde-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a pigmented toning shampoo and can stain skin, hands, towels and surfaces, and may leave a violet cast if left on too long or used on very porous hair, so wear gloves, avoid over-toning and rinse thoroughly. After one use, 91% said it refreshes dull highlights and 92% said brassiness was toned down on blonde or grey hair, based on an independent study of consumers aged 18-65 after one application. Avoid contact with the eyes, and rinse immediately if contact occurs.