Joico Moisture Recovery Shampoo 300ml

Deeply Hydrating Shampoo for Thick, Coarse and Dry Hair

If your hair is thick, coarse or chronically dry, a standard shampoo simply does not provide the level of moisture your hair needs. Joico Moisture Recovery Moisturising Shampoo is specifically formulated for those hair types, delivering a rich, luxurious cleanse that replenishes lost moisture rather than depleting it further. It gently lifts away product buildup, excess oil and impurities while actively restoring smoothness, softness and elasticity to dehydrated strands. This 300ml bottle is ideal for regular use as part of the Moisture Recovery regime.

Hydramine Sea Complex for Ocean-Powered Hydration

At the heart of the Moisture Recovery Shampoo is the Hydramine Sea Complex, a blend of natural ocean-based moisturisers including Sea Kelp, Seawater Nutrients and Brown Algae. These ingredients work together to repair and reinforce the hair's hydrolipidic barrier — the natural protective layer that keeps moisture locked inside the hair shaft. When that barrier is compromised through heat styling, chemical services or environmental damage, hair loses moisture rapidly and becomes dry and brittle. By restoring and protecting it, the formula helps prevent further dehydration with every wash.

SmartRelease Technology for Lasting Strength and Softness

Beyond the sea complex, Joico's SmartRelease Technology adds another layer of performance by continuously releasing Rosehip Oil, Arginine and Keratin into the hair during washing. Arginine and Keratin work to strengthen and repair the hair fibre from within, while Rosehip Oil delivers lasting moisture and resilience. The result is hair that does not just feel better immediately after washing but continues to feel smoother, softer and more manageable over time with regular use.

How to Use Joico Moisture Recovery Shampoo

Apply to wet hair and work into a rich lather from roots to ends, paying particular attention to dry or damaged lengths. Rinse thoroughly and follow with Joico Moisture Recovery Conditioner for maximum hydration and manageability. Suitable for regular use on thick, coarse, dry or dehydrated hair that needs a serious moisture boost.

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