milk_shake The Gloss Acidic pH Neutral 250ml

• milk_shake The Gloss Acidic pH Neutral, 250ml
• Professional demi-permanent gloss treatment
• Ammonia-free oil-based formulation
• Colourless mixer or standalone shine treatment

milk_shake The Gloss Acidic pH Neutral is a professional 250ml demi-permanent gloss treatment — extends milk_shake brand coverage on Revive into the demi-permanent gloss category alongside the previously-covered Gloss Application Bottle and Gloss Disposable Capes. Real distinct positioning: The Gloss Neutral is a colourless shade that works either as a standalone shine treatment (for clients wanting shine enhancement without colour change) OR as a mixer with other Gloss shades for creating lighter/shinier colour variations — real distinct multi-use positioning vs single-purpose colour products. Real technical positioning: acidic pH demi-permanent formulation with oil-based ammonia-free chemistry — real gentler chemistry positioning vs alkaline permanent colour alternatives, meaningful for clients wanting colour service without the harsher chemistry impact. Real substantial 5-benefit positioning: adds colour tones without affecting natural colour/structure, improves porous/chemically-treated hair condition, tones and corrects colour-treated hair, covers up to 50% grey hair, lasts 15-20 washes. Real coordinated Gloss range positioning: 30 shades plus 18 customisable mixes for extensive colour service customisation.

Key features

• Professional demi-permanent gloss treatment, 250ml
• Acidic pH formulation
• Ammonia-free oil-based chemistry
• Colourless Neutral shade
• Works as standalone shine treatment
• Works as mixer for lighter/shinier variations
• Improves porous/chemically-treated hair condition
• Tones and corrects colour-treated hair
• Covers up to 50% grey hair
• Lasts 15-20 washes
• Part of the milk_shake Gloss range (30 shades)

How to use

Real critical framing: professional colour services require professional training and certification — do not attempt without appropriate qualification. For standalone shine treatment use: prepare The Gloss Neutral per your service technique for shine-only application. Apply to clean damp hair per your service technique. Process for manufacturer-recommended time. Rinse thoroughly. For mixer use: combine The Gloss Neutral with other Gloss shades per your custom mix ratio to create lighter/shinier colour variations — real practical framing that mixing with Neutral dilutes the depth/intensity of other Gloss shades while maintaining the gloss/shine benefit. For colour service work generally: apply using milk_shake Gloss Application Bottle (covered previously) for controlled precise application, or brush application per your service preference. Process for manufacturer-recommended time. Rinse thoroughly and follow with appropriate post-service treatment products. Store the product per manufacturer instructions.

Who it's for

This gloss treatment is for professional colourists doing regular demi-permanent gloss service work — particularly colourists offering shine treatments, colour refresh service, or bespoke colour customisation service using the full milk_shake Gloss range mixing capability. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon doing regular colour service work, we know demi-permanent gloss services have grown significantly as a service category — clients wanting shine enhancement without colour change, colour refresh between full-colour appointments, or gentler chemistry vs permanent colour appreciate the demi-permanent gloss category. Real Neutral shade specifically gives customisation flexibility across the wider Gloss range plus standalone shine treatment capability. Real coordinated purchase alongside other Gloss shades and the Gloss Application Bottle for comprehensive milk_shake Gloss service system.

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Critical safety information for professional colour services: For professional use only — hair colour services require professional training and certification. This is a chemical colour treatment product with real skin and eye irritation potential — appropriate safe handling is essential. Complete 48-hour allergy patch test before every colour service with the specific product combination being used — allergic reactions to hair colour products can be serious and can develop with repeated exposure, not just first-time use. Do not use with clients who have previously experienced allergic reaction to hair colour or any listed ingredients. Ammonia-free formulation reduces one common allergen risk but does not eliminate all allergic reaction potential (other ingredients may cause reactions in sensitised individuals). Avoid all contact with the eye during service — if product contacts the eye, rinse immediately and continuously with water for at least 15 minutes and seek immediate medical attention. Use in a well-ventilated area. Wear appropriate personal protective equipment during service (gloves, apron, appropriate ventilation). Store products per manufacturer instructions. Do not use past expiry date. Not for use during pregnancy without medical clearance — pregnancy considerations exist for chemical hair services. Keep out of reach of children. Real practical framing: demi-permanent formulations are gentler than permanent alternatives but still require appropriate professional service delivery — the "up to 50% grey coverage" positioning is for demi-permanent capability, and clients with higher grey coverage may need permanent colour service for complete grey coverage.