milk_shake Oxidising Emulsion Developer 40 Vol 12% - 1 Litre

• Specifically formulated for use with milk_shake Creative Permanent Colour
• Integrity 41 antioxidant complex seals colour for enhanced vibrancy and longevity
• Emollient and protective ingredients care for hair during colour application
• 40 Vol 12% for maximum lift and lightening performance
• Professional salon size for high-volume colour use

Professional 40 Vol Developer for milk_shake Creative Permanent Colour

milk_shake Oxidising Emulsion Developer 40 Vol 12% is a high-performance professional developer specifically formulated to work with milk_shake Creative Permanent Colour for consistent, long-lasting colour results. At 12% hydrogen peroxide, 40 Vol is the strongest developer in the standard colour range — designed for maximum lift when lightening the hair or achieving the most significant colour changes. The cream emulsion formula makes it easy to mix, apply and control throughout the colour service.

Integrity 41 for Colour Sealed with Enhanced Vibrancy

As with the rest of the milk_shake developer range, the 40 Vol Oxidising Emulsion includes Integrity 41 — the brand's exclusive antioxidant-rich sunflower seed extract — directly within the formula. This means the colour-sealing and protective benefits of Integrity 41 are built into the colour process from the moment of mixing, helping to seal the colour within the hair shaft for enhanced vibrancy and longevity even when using the strongest developer strength. The emollient and protective ingredients in the formula additionally care for the hair throughout the high-lift colour application process.

When to Use 40 Vol Developer

At 12% hydrogen peroxide, 40 Vol provides the maximum lift available in a standard colour service — typically up to four levels of lift depending on the natural base and the colour formula used. It is the appropriate choice for high-lift colour services, significant base changes, or any colour application where maximum lightening is required alongside the colour deposit. For less dramatic colour changes, lower volumes such as 10 Vol, 20 Vol or 30 Vol from the milk_shake developer range would be more appropriate. Use exclusively with milk_shake Creative Permanent Colour products for the best and most consistent results.

How to Use milk_shake Oxidising Emulsion 40 Vol

Mix with milk_shake Creative Permanent Colour at the recommended ratio, ensuring the mixture is thoroughly blended before applying to the hair. Apply and process according to the milk_shake colour service guidelines. Use only with milk_shake colour products for optimal colour performance and longevity.

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