milk_shake Moisture Plus Shampoo 1000ml

Why you'll love it

• A deeply hydrating shampoo for dry, dehydrated hair, in a generous 1L size
• Hyaluronic Acid helps replenish and hold moisture for softer, smoother hair
• Integrity 41 (antioxidant sunflower seed extract) helps protect colour and defend against environmental stress
• Papaya Extract, Quinoa and Milk Proteins and organic fruit extracts help condition and revitalise
• Cleanses gently while restoring moisture, leaving hair soft, smooth and refreshed

The hydrating start to a routine for dry, thirsty hair. milk_shake Moisture Plus Shampoo is designed to hydrate dry, dehydrated hair and help restore its moisture, cleansing gently while replenishing softness and smoothness. Its enriching formula combines Papaya Extract, Integrity 41 and Hyaluronic Acid to help boost softness, protect the look of your colour and deliver antioxidants for healthier-looking hair. It leaves hair feeling soft, smooth and rejuvenated, and the generous 1L size is great value for the salon back bar or a long-lasting home supply.

What it does for your hair

Dry hair loses moisture quickly and needs a shampoo that hydrates as it cleanses rather than stripping. Hyaluronic Acid is the key: it attracts and holds moisture to help deeply replenish dry, dehydrated hair. Integrity 41 (a sunflower seed extract rich in antioxidant polyphenols) works alongside it to help protect the look of your colour and defend against the environmental stress and free radicals that dull and dry the hair, while Papaya Extract, Quinoa and Milk Proteins and organic fruit extracts help condition, strengthen the feel of, and revitalise the hair. Built-in UV filters help protect colour from sun-induced fade, too. So it cleanses kindly while restoring moisture, leaving dry hair soft, smooth and full of life, the perfect first step before the Moisture Plus Conditioner.

How to use it

Apply to damp hair, work into a lather from roots to ends, then rinse thoroughly. Follow with the milk_shake Moisture Plus Conditioner, and the Moisture Plus Whipped Cream for extra hydration on very dry hair.

Who it's for

This one's for anyone with dry, dehydrated or colour-treated hair that needs deep, replenishing hydration from the wash onwards. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and hydrating dry hair from the shampoo stage is the foundation of soft, smooth, healthy-looking hair.

Build your routine

Hydration works best as a matched routine, so pair this with the Moisture Plus Conditioner (and the Whipped Cream for extra moisture). Explore more washes in our shampoo collection, find conditioners and treatments across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

The UV filters help support colour maintenance and are not a substitute for skin or scalp sun protection. Contains hydrolysed milk protein (a note for anyone with a dairy sensitivity). Avoid contact with the eyes and rinse well if contact occurs.