milk_shake Mini 50ml Silver Shine Shampoo 50ml

Why you'll love it

• A violet toning shampoo that neutralises yellow and brassy tones in blonde, grey and white hair, in a 50ml travel mini
• Leaves a cooler, brighter, more refined tone with every wash
• Organic berry extracts (strawberry, raspberry, blueberry, blackberry) help boost shine and vitality
• Milk proteins help condition and strengthen the feel of the hair without stripping
• SLS and SLES free, for a gentle cleanse, perfect for travel or trying the Silver Shine range

Cool, bright, brass-free blonde, in a bag-friendly size. milk_shake Silver Shine Shampoo in the compact 50ml mini is the ideal way to try the Silver Shine toning system for the first time, or to keep a travel-sized toning shampoo to hand wherever you go. Its gentle violet pigment formula neutralises yellow and brassy tones in natural, bleached and colour-treated blonde, grey and white hair, leaving a cooler, brighter, more refined tone with every wash. It's SLS and SLES free, so it tones and cleanses gently without stripping.

What it does for your hair

Blonde, grey and white hair naturally pulls warm and yellow over time, and this shampoo counteracts that with violet pigment, the shade opposite yellow on the colour wheel, so it neutralises the warmth for a cooler, cleaner, brighter result. What makes it more than just a pigment delivery system is the care built in around it: an organic berry blend (strawberry, raspberry, blueberry and blackberry) brings vitamins, antioxidants and natural brightening to help boost shine, softness and vitality, while milk proteins help condition and strengthen the feel of hair that's often dry or fragile from lightening. And being SLS/SLES free, it cleanses gently without stripping the hair. So you get toning *and* conditioning in one, which is exactly what lightened blonde and grey hair needs. The 50ml is a great introduction before committing to the 300ml or 1L.

How to use it

Apply evenly to damp hair, lather and rinse. For a more intense toning result, leave on for a few minutes before rinsing thoroughly (start with less time on very light or porous hair to avoid over-toning). Repeat if needed. Use two to three times a week, alternating with your regular shampoo, for the best balance of toning and condition, and wear gloves as the violet pigment can stain.

Who it's for

This one's for anyone with blonde, highlighted, silver, grey or white hair who wants to keep brassiness at bay and their colour cool and bright, and a travel-friendly size to take anywhere or try the range. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, so we know keeping cool blonde looking fresh is all about consistent violet toning at home.

Build your routine

Cool blonde stays cool with consistent purple toning, so use this alongside the Silver Shine conditioner and Whipped Cream mask. Find more washes in our shampoo collection, explore more blonde-care and toning options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a pigmented toning shampoo and can stain skin, hands, towels and surfaces, and may leave a violet cast if left on too long or used on very porous hair, so wear gloves, avoid over-toning and rinse thoroughly. Avoid contact with the eyes, and rinse immediately if contact occurs.