The milk_shake Blow Dry Primer 200ml is the pre styling step that transforms an ordinary blow dry into something genuinely great. If you want more body, better heat protection, faster drying time and a style that holds all day, this is the product to reach for before you pick up the hairdryer.
What does the milk_shake Blow Dry Primer do?
It preps the hair for blow drying by adding body and texture while protecting against heat damage throughout the styling process. It also reduces drying time, helps your style last longer and prevents colour fading thanks to UV filters that shield the hair from sun damage too. Quinoa proteins, Integrity 41, organic fruit extracts and milk proteins nourish and strengthen the hair as you style, so your hair ends up in better condition after blow drying rather than worse.
How to use the milk_shake Blow Dry Primer 200ml
The clever dispenser transforms the lotion into a soft foam as you dispense it, making it really easy to distribute evenly through the hair. Apply to clean, damp hair before blow drying and style as usual. It works on all hair types and makes a noticeable difference to the volume, longevity and overall finish of your blow dry.
Who is it for?
Anyone who blow dries regularly will benefit from adding this to their routine. It's particularly great for colour treated hair where protecting your shade from both heat and UV damage is a priority, and for fine hair that needs a volume boost to really make the most of a blow dry.
Free delivery on all UK orders.
Aqua (Water), Alcohol Denat., PVP, Cocomidopropyl Betaine, Polysorbate 20, Polyquaternium-28, Hydrolyzed Milk Protein, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Vaccinium Myrtillus Fruit Extract, Hydrolyzed Chestnut Extract, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Ethylhexyl Methoxycinnamate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Phenoxyethanol, Parfum (Fragrance), Chlorphenesin, Ethylhexylglycerin, Butylene Glycol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Glycine, Caprylyl Glycol, Sodium Chloride, Sodium Lactate, Sodium Citrate, Coumarin, Hexyl Cinnamal, Limonene, Linalool, Benzyl Alcohol, CI 16035 (Red 40).
Shake well and dispense the required amount. Apply to clean, towel-dried hair, and then style.
milk_shake: Italian Haircare Rooted in Nature
milk_shake is an Italian professional haircare brand born from a simple but powerful idea — that the best ingredients come from nature. Founded by Z.ONE Concept, the brand takes its name from the milk proteins and fruit extracts at the heart of its formulas, ingredients chosen because they genuinely nourish hair rather than simply making it look good temporarily.
Every milk_shake product is built around three core ingredients: milk proteins, which strengthen and protect the hair structure from the inside; fruit extracts, which deliver antioxidants and natural conditioning agents; and yogurt, which seals the cuticle and adds shine. These aren't marketing claims — they're the functional backbone of everything the brand makes.
milk_shake is particularly well regarded for colour-treated hair. Their Colour Maintainer range is a favourite amongst clients who want their salon colour to last as long as possible between visits, while the Silver Shine line is trusted by blondes and those with grey hair to keep brassiness at bay. The Integrity range works beautifully on damaged or over-processed hair, rebuilding softness and manageability over time.
The brand is entirely sulphate-free across its core ranges, and many products carry vegan accreditation — something that matters increasingly to our clients here in Codsall.
We stock milk_shake because the results speak for themselves. It's a brand that does exactly what it says, smells incredible in the process, and keeps our clients coming back for the same products time and again.
Orders are usually shipped within 24 hours however special order items may take up to 36 hours to ship.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items
