L'Oréal Professionnel Serie Expert Absolut Repair Molecular Shampoo

When hair is damaged, its molecular structure, composed of peptides, is compromised. But most peptides are too big to be reinjected into the fibre, making damage almost irreversible.

Scientific discovery – Absolut Repair Molecular. Help repair damage & restore original hair strength. Up to 82% more strength*. Restore hair's original elasticity & movement**. For the first time, L’Oréal's Advanced Research team successfully managed to decompose peptides, to inject their components separately into the fibre***. Once inside, they reform & rebuild the molecular structure of the hair****.

This patented shampoo, formulated with Peptides bonder + 5 Amino acid, repairs hair macro-molecular structure*. Hair is stronger and nourished, with improved elasticity, movement*****, and +86% smoothness******.

Sulfate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care

For all damaged hair textures, colour-treated, lightened & natural hair.

This range has been co-developed with 3 repair experts: Adina Pignatare @adina_pignatare from the US Mike Julliard @loungecut from France Barbara Rabelo @barbararabelo_ from Brazil *Brushing test vs sensitised hair. **Instrumental test after 5 applications of shampoo + rinse off serum. ***Amino acids & peptides bonder. ****Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask. *****Consumer test after application of shampoo + rinse-off serum + leave-in mask.

Features:

• Help repair damage & restore original hair strength
• Formulated with Peptides bonder + 5 Amino acids
• Hair is stronger and nourished, with improved elasticity, movement and smoothness
• Luxurious foaming texture cleanses, detangles hair and delivers a high level of care
• Sulfate-free
• Suitable for all types of coloured and damaged hair types