Joico Youthlock Treatment Masque 150ml

Deeply Nourishing Collagen Masque for Dull and Lifeless Mature Hair

Joico Youthlock Treatment Masque in the 150ml size is the ideal step up from the 50ml trial size for anyone who has already discovered how transformative this masque is for mature hair. Deeply nourishing and intensely conditioning, it infuses dull, lifeless hair with luxurious bounce, shine and resilience — the qualities that mature hair gradually loses over time and that a daily shampoo and conditioner alone cannot fully restore. Used once or twice a week as part of the complete Youthlock regime, the cumulative improvement in hair health and vitality is significant.

Collagen to Thicken, Fortify and Restore Bounce

Collagen is the hero of the entire Youthlock collection, and in the Treatment Masque it works at an intensive level to thicken and fortify the hair fibre while restoring the youthful bounce and body that mature hair tends to lose. Hair that has become flat, limp and lacking in structure benefits from the support collagen provides, leaving it feeling noticeably more voluminous and resilient after every treatment. The difference in how the hair sits and moves after masque days compared to regular wash days is one of the most satisfying things about adding this step to the routine.

Buriti Oil and SmartRelease Technology for Hydration and Strength

Buriti Oil, packed with antioxidants and Vitamins A and E, delivers an intense hydration boost to dry and brittle mature hair, restoring moisture and shine that daily washing and styling can deplete. Joico's SmartRelease Technology works alongside it, continuously releasing Rosehip Oil, Arginine and Keratin to strengthen and visibly reduce damage with every application. The combination of deep nourishment and structural strengthening leaves hair with a silky, smooth finish that feels genuinely healthier rather than just temporarily soft.

How to Use Joico Youthlock Treatment Masque

After shampooing, apply generously to mid-lengths and ends and leave for three to five minutes before rinsing thoroughly. Use once or twice a week as an intensive treatment within your Youthlock routine, alongside the Youthlock Collagen Shampoo, Conditioner and Anti-Frizz Blowout Creme for a complete regime for mature and ageing hair.

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