Joico Vero K-Pak Verolight Powder Bleach - 454g

Joico is a professional haircare and colour brand known for serious science and seriously good results. With a long standing focus on hair health and repair, Joico has built its reputation on formulas that work from the inside out to rebuild, strengthen and protect.

The range is anchored by some genuine cult favourites. K-PAK is the go to for damaged and compromised hair, using bond building and reconstruction technology to bring stressed hair back to life, while the Defy Damage line has become a staple for protecting hair before and during colour or heat styling. For colour care there is Color Endure to keep tones lasting longer, and the Blonde Life and Colour Balance ranges for maintaining bright, true blondes and neutralising unwanted warmth. On the colour side, Joico's professional systems are trusted by stylists for rich, dependable results.

What sets Joico apart is the technology behind it. This is a brand that takes hair health seriously, backing its products with real research so the results speak for themselves. Whether you are repairing damage, protecting colour or caring for blonde, Joico delivers professional performance you can feel.

Enjoy free UK delivery on every order.