Joico Vero K-Pak Verolight Powder Bleach - 454g

Why you'll love it

• A professional powder bleach that lifts up to 8 levels
• Now suitable for both on-scalp and off-scalp lightening
• Enriched with K-PAK Keratin and moisturising Sorbitol Crystals to help protect the hair during lightening
• Dust-free formula for cleaner, more comfortable mixing and application
• A generous 454g tub, for quick, effective lift when you need it

Powerful, clean lightening built for the salon. Joico Vero K-PAK Verolight Powder Bleach is a professional lightener that lifts up to 8 levels, and it's now suitable for both on-scalp and off-scalp use, making it a versatile choice for everything from full head lightening to foils and balayage. It's enriched with K-PAK Keratin and moisturising Sorbitol Crystals to help protect the hair through the lightening process, and its dust-free composition makes mixing and application cleaner and more comfortable. A dependable choice whenever you need quick, effective lift.

What it does for the hair

Powder bleach lightens the hair by lifting out its natural pigment, and this one is formulated to do that powerfully (up to 8 levels) while being kinder to work with. The K-PAK Keratin and Sorbitol Crystals help provide a layer of protection and moisture to the hair during a process that's inherently demanding on it, helping support the condition of the hair as it lightens. The versatility of on- and off-scalp suitability means one product covers a wider range of lightening services, and the dust-free formula reduces airborne powder for a cleaner, more comfortable mix, better for both stylist and client.

How to use it

For professional use by trained stylists only. Always carry out an allergy alert test and a strand test before the service. Mix the powder with the appropriate developer at the correct ratio for your desired lift, following the Joico instructions, and choose on-scalp or off-scalp application as suitable for the service. Process under supervision, checking the lift regularly, then rinse thoroughly and follow with a suitable aftercare and toner as needed. Never exceed the recommended mixing ratios or processing times.

Who it's for

This one's for professional colourists doing lightening work, foils, balayage, full head or on-scalp lift, who want a powerful, protective, dust-free bleach. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and reliable, controlled lightening is one of the most skilled and important parts of colour work.

Build your routine

Lightened hair needs gentle, protective aftercare. Find suitable washes in our shampoo collection, explore more colour, toning and treatments across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

For professional salon use only, by trained stylists following the full manufacturer's instructions. This is a hair lightener (powder bleach) to be mixed only with an appropriate developer, never use on its own. Hair lightening products can cause allergic reactions and skin/eye irritation: always carry out an allergy alert test and a strand test before use. Wear suitable gloves, avoid contact with the eyes and skin, do not use on an irritated, broken or sensitive scalp, mix and use in a well-ventilated area, and avoid inhaling the powder. Follow the mixing ratios and processing times exactly, and never leave the client unattended during processing. Keep out of reach of children.