Joico Style & Finish JoiWhip 300ml

Firm Hold Styling Foam for Bold Volume and Dazzling Shine

Joico JoiWhip Firm Hold Designing Foam is a professional styling mousse built for those who want serious volume, body and hold without compromise. Whether you are creating a bold, structured style or simply want a foam that actually holds throughout the day, JoiWhip delivers a firm, long-lasting result with an impressive level of shine. This 300ml can is the full-size professional version, replacing the former Joico I.C.E. Whip Firm Hold Designing Foam for existing fans of that formula.

Alcohol-Free Formula with Kukui Nut Oil

One of the most important things to know about JoiWhip is that it is completely alcohol-free. Many styling foams and mousses rely on alcohol to create their hold, which can leave hair feeling dry, brittle and crunchy over time. JoiWhip takes a different approach, using Kukui Nut Oil to deliver volume and shine while keeping hair feeling conditioned and healthy rather than stiff and dehydrated. The result is firm hold that does not sacrifice the feel or condition of the hair to achieve it.

UV Protection for Everyday Hair Defence

JoiWhip also contains UV protectants that help shield the hair from environmental stress during styling and throughout the day. For colour-treated hair in particular, UV protection in a styling product is a genuinely useful extra — it helps slow colour fade caused by sun exposure without any additional effort in your routine. You get your hold, your volume and your colour protection all in one step.

How to Use Joico JoiWhip Firm Hold Designing Foam

Shake the can well, then hold it upside down and dispense the foam evenly into damp hair. Work through from roots to ends and style as desired using your hands, a brush or a comb. Blow-dry for maximum volume and hold, or allow to air dry for a softer result with natural body.

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