Joico Style & Finish JoiMist - Firm 350ml

Why you'll love it

• A firm-hold protective finishing spray (Level 9 hold) to lock in your style
• Long-lasting, all-day hold that still keeps flexibility and movement
• Tames flyaways and reduces frizz, and helps hold up in humidity
• Adds thermal (heat) protection and helps defend against pollution*
• Paraben-free and sulphate-free**, with Moringa Seed Oil for shine and softness

Lock in your blow-dry, keep the movement. Joico JoiMist Firm Protective Finishing Spray gives long-lasting, all-day hold while maintaining flexibility and natural movement, so your style stays put without touch-ups but never feels stiff. With a strong Level 9 hold, it keeps your look in place from morning to night, and it does more than just hold: it tames flyaways, reduces frizz, adds heat protection for styling, helps your style survive humidity, and helps defend the hair against environmental pollutants. It's enriched with a Flexible Copolymer for firm but flexible hold without the stiffness, plus Moringa Seed Oil to add shine and softness, and it's paraben-free and sulphate-free.

What it does for your hair

This is a genuine multi-tasking finishing spray. The Flexible Copolymer is the clever bit, it holds the style firmly (Level 9) but stays flexible, so hair moves naturally rather than setting rigid and crunchy. On top of the hold, it tames frizz and flyaways for a polished finish, adds a layer of thermal protection to help shield hair during heat styling, and helps your style resist humidity so it holds up on muggy days and holidays. It even helps defend the hair against pollution particles*. Moringa Seed Oil adds shine and softness, so the finish looks glossy and healthy rather than heavily sprayed.

How to use it

Hold the can around 30cm from your finished style and spray evenly for all-over hold, or target specific sections for extra support. It can also be used before heat styling for a layer of thermal protection. Build up gradually for more hold.

Who it's for

This one's for anyone who wants strong, all-day hold with flexibility and shine, plus frizz, humidity and heat protection all in one, especially handy if your style tends to drop or frizz through the day. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good protective finishing spray is one of the hardest-working products on the styling shelf.

Build your routine

A finishing spray is the last step, so pair it with the right prep. Find a suitable shampoo in our shampoo collection, explore more styling and finishing products across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

*Helps defend against pollution: laboratory tested against pollution particles. **Sulphate-free: free from SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate). Pressurised container: do not spray near flames, do not pierce or burn even when empty, and keep away from heat and direct sunlight. Avoid contact with the eyes and do not inhale the spray.