Joico LumiShine Permanent Creme Hair Colour - 74ml

Why you'll love it

• A permanent colour in 74ML, a blonde
• Rich, long-lasting permanent colour with grey coverage and multi-dimensional shine
• Long-lasting, true-to-tone results
• Salon-quality Joico colour
• Part of the Joico LumiShine Permanent range

Salon-quality Joico colour. Joico LumiShine Permanent in 74ML, a blonde, a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.

What it does for your hair

In Joico's shade system, 74ML is depth 74 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.

Who it's for

This one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.

Build your routine

Keep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our shampoo collection, explore more across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.