Joico Lumishine Demi Permanent Swatch Book

Why you'll love it

• A demi-permanent hair colour from Joico LumiShine Demi-Permanent
• Ammonia-free, deposit-only gloss colour for tone and incredible shine
• Gentle and conditioning, tones and refreshes without lifting
• Salon-quality Joico colour
• Part of the Joico LumiShine Demi-Permanent range

Salon-quality Joico colour. Joico LumiShine Demi-Permanent is a gentle, ammonia-free, deposit-only liquid/creme colour that adds tone and glass-like shine without lifting, perfect for toning, refreshing and glossing.

What it does for your hair

As a demi-permanent, it's deposit-only, so it adds tone, richness and serious shine without lifting or the commitment of a permanent, and fades softly, ideal for toning, glossing, blending grey and refreshing colour.

How to use it

For professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.

Who it's for

This one's for anyone wanting glossy demi-permanent tone and glass-like shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Demi-Permanent is a trusted professional colour.

Build your routine

Keep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our shampoo collection, explore more across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.