Joico LumiShine Demi-Permanent Creme Hair Colour - 74ml

LumiShine Demi Permanent Creme Color 74ml

With NEW LumiShine DD Dimensional Deposit Demi-Permanent Crème Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatile formula corrects, glosses, tones, lowlights, deepens, covers, and blends gray.

Perfect When:

• You want beautifully conditioned, gleamingly vibrant hair
• You want to revive faded color, or counteract brassiness/yellowing
• You want to cover or blend gray
• You want to create a look of depth and dimension
• You want to lowlight
• You want to color-correct ombr. or balayage looks
• You want to correct or fill hair (Natural, Natural Warm Beige, Natural Gold, and Natural Red Gold shades only)
• You want a gentle, Ammonia-Free option

Here's Why You'll Love It:

• Delivers up to 2x the shine (vs. untreated damaged hair)
• Reduced breakage and 100% replenished and restrengthened hair (vs. haircolor without ArgiPlex)
• Easy, foolproof, predictable results with every application
• Restores hair health, eliminating concerns about color-service damage
• Nourishing protection seals in moisture, softness, and out-of-this-world shine for up to 30 shampoos (When followed with K-PAK. Color Therapy™ Shampoo and Conditioner)
• Gentle, fresh fragrance include delicious notes of mandarin, iris, jasmine, sandalwood, and Georgia peach
• Provides a gentle, ammonia-free option