Joico K-Pak Reconstructing Clarifying Shampoo - 300ml

Daily Reconstructing Shampoo for Heat and Chemically Damaged Hair

Joico K-Pak Reconstructing Clarifying Shampoo is a step up from a standard daily shampoo, combining a thorough cleanse with genuine repair and strengthening benefits in every wash. Formulated specifically for hair that has been weakened by thermal styling, bleaching or chemical services, it works to restore elasticity, shine and strength while providing a protective shield against future damage. Gentle enough for daily use, it replenishes and nourishes rather than stripping the hair further — a meaningful distinction for hair that is already under stress. This 300ml bottle is ideal for regular use as part of the K-Pak repair routine.

Keratin and Guava Fruit Extract for Strength and Protection

Two of the standout ingredients in this shampoo work particularly well together. Keratin is a protective protein that targets damaged areas of the hair fibre directly, replenishing lost proteins to rebuild strength and resilience with every wash. Guava Fruit Extract brings a rich source of antioxidants and lycopene to the formula, shielding the hair from free radical damage and UV exposure while also making styling easier and more manageable. It is an unusual ingredient in a shampoo and one that genuinely earns its place in the formula.

Evening Primrose Oil and SmartRelease Technology

Evening Primrose Oil, packed with Omega-6 and gamma-linolenic acid, nourishes the hair and scalp while restoring moisture balance, flexibility and shine to hair that has become dry and brittle. Joico's SmartRelease Technology adds a further layer of performance by using a liposome delivery system to continuously release Rosehip Oil, Arginine and Keratin into the hair during cleansing — giving the repair ingredients more time to absorb and work rather than being rinsed straight away.

How to Use Joico K-Pak Reconstructing Clarifying Shampoo

Apply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico K-Pak Conditioner and the K-Pak Deep-Penetrating Reconstructor on wash days when your hair needs an extra boost of repair. Suitable for daily use on heat damaged, chemically processed or colour-treated hair.

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