Joico InnerJoi Preserve Protective Milk 50ml

Naturally Derived Leave-In Milk That Keeps Colour Vibrant for Longer

Joico InnerJoi Preserve Protective Milk is a lightweight leave-in treatment designed to protect colour-treated hair from fading between salon visits. With 90% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers effective colour protection through plant and mineral-derived sources rather than harsh synthetics. Free from SLS and SLES sulphates, it is a gentle yet genuinely effective choice for anyone who wants to maintain their colour in a more naturally inspired way. This 50ml size is ideal for travel or for trying the InnerJoi Preserve range alongside the shampoo and conditioner.

Maintains 83% of Hair Colour After 10 Washes

The standout claim behind InnerJoi Preserve Protective Milk is a compelling one — when used alongside the InnerJoi Preserve Shampoo and Conditioner, it helps maintain 83% of hair colour after 10 washes. For context, most colour-treated hair begins to show visible fading within the first few washes, so a system that demonstrably slows that process is a genuinely meaningful benefit for anyone who invests in regular colour appointments and wants to protect that investment at home.

Beetroot Extract, Raspberry Seed Oil and Vegan Protein

The InnerJoi Preserve formula is built around a thoughtful blend of naturally derived ingredients. Beetroot Extract is known for its fade-fighting properties, helping to lock in colour and maintain vibrancy wash after wash. Raspberry Seed Oil, rich in omega fatty acids and antioxidants, nourishes and protects the hair from the UV exposure and environmental damage that accelerates colour fade. Vegan Protein derived from peas and vegetables mimics the hair's own natural proteins to strengthen and protect each strand, while Olive Ester — a biodegradable ingredient upcycled from olive oil production — supports healthy, shiny hair with minimal environmental impact.

How to Use Joico InnerJoi Preserve Protective Milk

Apply to clean, damp hair after conditioning and leave in without rinsing. Work through from mid-lengths to ends and style as normal. For the full colour-preserving benefit, use as part of the complete InnerJoi Preserve routine alongside the Preserve Shampoo and Conditioner.

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