Joico InnerJoi Hydration Shampoo 300ml

Nature-Powered Hydrating Shampoo for Clean, Soft and Healthy Hair

Joico InnerJoi Hydrate Shampoo is a naturally inspired daily shampoo that nourishes both hair and scalp with the hydrating power of plant and mineral-derived ingredients. With between 86% and 98% naturally derived ingredients based on the Global ISO 16128 Standard, it is a considered choice for anyone who wants effective haircare that sits more lightly on the planet. Free from SLS and SLES sulphates, it cleanses gently without stripping the hair of its natural moisture, leaving hair feeling clean, refreshed and beautifully hydrated after every wash. This 300ml bottle is ideal for daily use.

Upcycled Apple Extract as a Natural Humectant

The hero ingredient in InnerJoi Hydrate Shampoo is upcycled Apple Extract, sourced through sustainable upcycling rather than virgin raw material production. As a natural humectant, Apple Extract draws moisture into the hair and helps it stay there throughout the day, delivering the kind of all-day hydration that keeps hair feeling soft and healthy well beyond the morning shower. The fact that it is sustainably sourced makes it a standout ingredient in a market where sustainability claims are often vague or superficial.

Aloe, Vegan Protein and Olive Ester for Nourishment and Strength

Alongside the Apple Extract, the formula combines Aloe — packed with essential vitamins, amino acids and fatty acids — to hydrate and soothe the scalp and hair. Vegan Protein derived from pea and vegetable sources mimics the hair's own natural proteins to build strength and resilience with every wash. Olive Ester, upcycled from olive oil production, is a biodegradable conditioning ingredient that helps maintain healthy-looking hair without any environmental compromise. Together these ingredients deliver a lightweight formula that hydrates and nourishes without any heaviness.

How to Use Joico InnerJoi Hydrate Shampoo

Apply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Hydrate Conditioner for a complete naturally derived hydration routine. Suitable for daily use on all hair types that need lightweight, sulphate-free hydration.

Enjoy free UK delivery on all orders.