Joico Colorful Glow Beyond Anti-Fade Serum 63ml

Anti-Fade Serum That Locks In Colour and Restores Brilliant Shine

Joico Colorful Glow Beyond Anti-Fade Serum is a finishing treatment designed to do two things exceptionally well — protect colour-treated hair from fading and restore a brilliant, glossy shine. Powered by a blend of SmartRelease Technology, Camellia Oil and Pomegranate Fruit Extract, it is a considered formula for anyone who invests in their hair colour and wants to keep it looking vibrant and radiant for as long as possible between salon visits. At 63ml it is a neat, easy-to-use size that sits comfortably in a daily styling routine without any fuss.

Pomegranate Fruit Extract to Fight Colour Fade

The standout ingredient for colour protection in this serum is Pomegranate Fruit Extract, rich in tannins and fade-fighting antioxidants that help maintain the vibrancy and longevity of hair colour with every application. Antioxidants work by neutralising the free radicals caused by UV exposure, heat styling and environmental pollution — three of the main causes of colour fade in between appointments. For anyone who has noticed their colour looking dull or washed out within just a few weeks of a salon visit, a dedicated anti-fade serum used regularly can make a visible difference to how long the colour stays looking fresh.

Camellia Oil for Moisture and Shine

Camellia Oil, rich in Omega-9 fatty acids and antioxidants, seals moisture into the hair shaft while restoring a brilliant, glossy shine that makes colour look more vibrant and dimensional. It is a lightweight oil that absorbs quickly without leaving any greasiness behind, making it well suited to use as a finishing step after styling without weighing the hair down or making it look overdone.

SmartRelease Technology for Daily Repair and Protection

Joico's SmartRelease Technology uses a liposome delivery system to continuously release Rosehip Oil, Arginine and Keratin into the hair throughout the day. Arginine and Keratin repair and strengthen the hair fibre from within, while Rosehip Oil provides lasting moisture and resilience against the cumulative stress of daily styling. Free from SLS and SLES sulphates and fully cruelty-free, it is a serum you can feel good about using every day.

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