Joico Colorful Anti-Fade Shampoo 300ml

• 3x greater resistance to breakage for stronger, more resilient colour-treated hair
• SmartRelease Technology delivers Rosehip Oil, Arginine and Keratin continuously
• Pomegranate Extract fights colour fade with antioxidant protection
• Camellia Oil and Omega 9 seal in moisture and restore shine
• Sulphate-free everyday 300ml size for regular home use

Everyday Colour-Protecting Shampoo That Strengthens and Fights Fade

Joico Colorful Anti-Fade Shampoo in the everyday 300ml size is a sulphate-free daily shampoo designed to keep colour-treated hair vibrant, strong and protected from fading with every wash. Replacing the Joico Color Endure range, the Colorful collection offers enhanced colour protection and strengthening performance — delivering 3 times greater resistance to breakage alongside long-lasting colour vibrancy. The 300ml bottle is the ideal everyday home size for regular daily use. Find it alongside other sulphate-free shampoos in our full range. Also available in the larger 1L salon size for professional use or long-lasting home supply.

SmartRelease Technology for Continuous Repair and Protection

The exclusive SmartRelease Technology uses a liposome delivery system to continuously infuse the hair with Rosehip Oil, Arginine and Keratin throughout the cleansing process. Arginine renews and strengthens hair bonds from within, Keratin fortifies the hair fibre to reduce breakage, and Rosehip Oil delivers deep moisture and antioxidant protection. Rather than ingredients that rinse away immediately, SmartRelease ensures maximum contact time and absorption for repair and protection that builds cumulatively with every wash.

Pomegranate Extract and Camellia Oil for Colour Vibrancy and Shine

Pomegranate Fruit Extract, rich in tannins and antioxidants, fights colour fade by neutralising the free radicals caused by UV exposure, heat styling and environmental pollution. Camellia Oil, enriched with Omega 9 fatty acids, seals moisture into the hair shaft and restores a brilliant, healthy-looking shine that makes colour appear more vivid and dimensional. For best results pair with the Joico Colorful Anti-Fade Conditioner and Colorful GlowBeyond Hair Serum for a complete colour protection routine.

How to Use Joico Colorful Anti-Fade Shampoo

Apply to wet hair, work into a lather and rinse thoroughly. Suitable for daily use on all types of colour-treated hair. Follow with Joico Colorful Anti-Fade Conditioner for maximum colour vibrancy and moisture retention.

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